Social Media & Paid Ads Manager
Elijah's House — Pasadena, CA Job Type: Full-Time, In-Person
About Us
Elijah's House is a DHCS-licensed, JCAHO-accredited residential substance use disorder treatment facility located in Pasadena, CA. We provide residential and IOP-level care to individuals on their recovery journey. We're looking for a hands-on, creative digital marketing professional to build and manage our content and paid advertising presence.
Position Overview
Are you passionate about crafting compelling social media content and driving impactful paid advertising campaigns? We're seeking a hands-on Social Media & Paid Ads Manager to own our content creation, paid social advertising, and performance analytics from end to end — filming, editing, posting, running/optimizing ad budgets, and tracking what's actually working across Meta (Facebook & Instagram) and TikTok. This is an in-person role based full-time at our Pasadena facility. You'll be creating content on-site, so this is not a remote or hybrid position.
Responsibilities
Content Creation
- Film, shoot, and edit original video and photo content on-site at our Pasadena location
- Plan and execute a regular content calendar across Facebook, Instagram, and TikTok
- Write captions, scripts, and post copy aligned with our brand voice
- Post and schedule content across all platforms
Paid Advertising
- Plan, launch, and manage paid ad campaigns on Facebook and Instagram (Meta Ads Manager) and TikTok Ads
- Manage and optimize ad budgets and bidding to maximize performance and lead quality
- Monitor campaign performance, run A/B tests, and adjust targeting/creative based on results
- Respond to comments, messages, and inquiries generated from posts and ads
Analytics & Reporting
- Track social media and ad analytics (reach, engagement, cost-per-lead, conversions) across all platforms
- Use platform-native tools (Meta Ads Manager, TikTok Ads Manager) and Google Analytics to monitor performance
- Prepare regular reports summarizing what's working, what's not, and recommended next steps
- Use data to continuously refine content strategy and ad targeting
SEO & Other Digital Marketing
- Conduct keyword research and support on-page/local SEO efforts
- Assist with general digital marketing tasks as needed (basic Google Ads familiarity a plus, not required)
- Stay current on platform trends, algorithm changes, and best practices for healthcare/treatment-related advertising compliance
Requirements
- Proven experience creating and editing short-form video content (Reels, TikToks, Stories)
- Hands-on experience managing paid ad campaigns on Meta Ads Manager and TikTok Ads (required)
- Strong understanding of budget management and campaign optimization
- Comfortable reading and reporting on analytics (Meta Ads Manager, TikTok Ads Manager, Google Analytics) to guide decisions
- Basic keyword research / SEO knowledge
- Comfortable filming and directing content in a real-world, in-person healthcare setting
- Must be able to work on-site full-time in Pasadena, CA
- Experience in healthcare, wellness, or treatment-related marketing a plus
- Familiarity with compliance considerations around advertising healthcare services (e.g., patient privacy, platform ad policies for addiction/treatment content) a plus
Location
1408 N Hill Ave, Pasadena, CA — in-person, on-site role
Pay: $4,375.00 - $6,275.00 per month
Benefits:
- 401(k)
- Health insurance
- Paid time off
Work Location: In person
