Director of Consumer Growth & AI Marketing
We’ve gone Beyond Medicine. Help us bring it to millions.
Energy4Life (E4L) | Reports to: Founder | Builds and leads the marketing function
What This Role Is
For a century, medicine has treated the body as a chemical system to be dosed. We treat it as what it actually is: a bioelectric system that can heal itself when its energy is coherent. Two decades of research, 300+ peer-reviewed sources, and a working product ecosystem stand behind that.
That ecosystem is already real and fully integrated. Wearables that read the body continuously. Devices that repair injury and restore the body's fields. And an AI that reads voice, pulse, blood, and tongue to understand someone's health more deeply than any annual physical, then guides them toward getting better. Detect. Correct. Protect. One connected system.
The science works. The results speak for themselves. The only thing between that and millions of transformed lives is whether people ever find it, trust it, and start. That is your job.
You own how Energy4Life reaches the world. You will architect and operate the AI growth engine yourself, paired with a dedicated engineer who builds at your direction — and you will hire and lead a small team. We want someone who thinks at the level of the whole marketing function and still keeps their hands on the machine that drives it.
What You'll Own
Two audiences, and the engine that serves both.
The consumer — where the growth and the mission live
Picture the person on the other end: energy depleted, health stalled, having followed the conventional path and found it wanting. They find us through a podcast, the documentary, a social clip, a friend. They download the app. From that moment, every interaction should feel shaped by who they are — not a demographic, not a persona. Them.
- Acquisition. Build automated funnels attached to every traffic source — podcast appearances, documentary viewership, webinars, organic and paid social — each with a destination engineered to convert.
- In-app experience. Own onboarding, engagement, coaching content, product introductions, and retention inside THE FIELD app — where the relationship is built and most revenue is earned.
- Lifetime value. Move single-product buyers into multi-product integrators, using their own health data and progress as the signal for what to introduce next. LTV is the truest measure of whether this role is working.
The practitioner channel — a force multiplier
Clinicians, integrative providers, and energy-medicine specialists are central to how our products reach the world. A practitioner who adopts our platform brings their entire client base with them — their clients become our clients.
- Build a qualified lead pipeline. Targeted content, nurture sequences, and behavioral scoring that surface practitioners ready to engage — and hand them to sales well-prepared.
- Keep practitioner messaging and the consumer brand reinforcing each other, never competing.
The AI growth engine — the asset under all of it
This is what makes personal-at-scale possible, and it is yours to architect. Your dedicated AI engineer builds the systems quickly; you decide what they are, how they connect, and what good looks like. It begins on day one and compounds into one of the most valuable assets the company owns.
- Turn every signal — app behavior, content engagement, purchase history, email, in-app health inputs — into living customer profiles that reflect real intent and product fit, not crude segments.
- Design the AI layer inside the app so the coaching, content, and recommendations feel genuinely personal: a knowledgeable guide that understands you, not a product talking at you.
- Build behavior-triggered automation and predictive models — churn, upgrade-readiness, content appetite — and act on them before the moment passes.
The documentary launch
Our documentary film is a category-defining moment, and you own its launch end to end.
- Run the full launch: pre-launch list building, affiliate and partner activation, social campaign, earned media, post-launch conversion architecture.
- Design the journey from viewer to subscriber to app user to product customer — and turn it into a repeatable playbook for every content event after it.
The team
You hire and lead a small marketing team, plus your AI engineer. You set the bar, define what good looks like, and stay close enough to the work to coach by example rather than from a distance.
What You NeedEssential
- You build with AI. You can stand up funnels, sequences, automations, and intelligence systems using AI tools yourself — and direct an engineer to build the heavier infrastructure. You architect; you do not sit and wait. This is the single most important capability the role demands.
- A real track record driving consumer growth — acquisition, conversion, retention, LTV — with results you can point to and explain.
- Experience building or owning marketing automation, CRM, and behavioral analytics systems.
- Daily fluency with AI tools as instruments — to understand customers, generate and test content, automate, and surface intelligence — not as novelties.
- Sharp analytical instincts: you read a funnel, find the leak, and design the fix.
- Experience turning content traffic (podcasts, video, events) into customers, and experience with in-app growth — onboarding, engagement, subscription retention.
- The judgment to lead a small team and the hunger to still build with your own hands.
- Genuine curiosity about health, bioenergetics, longevity, or integrative medicine — enough to speak about this work with credibility and care.
Advantageous
- Marketing health, wellness, wearable, or medical-device products to consumers.
- Building AI-powered personalization or behavioral-intelligence systems hands-on.
- Documentary, film, or large-scale content-event launches.
- Marketing to practitioners or through a professional / B2B2C channel.
How We'll Evaluate You
We don't care about your degree. We care about what you've built and what it did. Come prepared to show:
- A consumer funnel or lifecycle program you designed — what you built, what it drove, what you learned.
- Specific ways you've used AI to understand customers, personalize experiences, or automate growth — in practice, not theory.
- How you've turned content traffic into customers, and grown revenue from customers you already had.
- A system or team you led that made customers feel understood rather than marketed to.
- What about physics-first medicine or bioenergetics pulls you in — and how fast you go deep on something new.
Compensation & Growth
- Competitive base salary.
- Performance bonuses tied directly to consumer revenue metrics: app acquisition, conversion, LTV, engagement, retention.
- Equity eligibility from Year 2 for exceptional contributors.
- Direct, ongoing collaboration with the Founder on strategy, content, and launch planning.
- The chance to build and lead the marketing function for a company redefining what healthcare can be.
The Standard
The future of healthcare is personal — not personalized in the marketing sense, but genuinely personal: built on the individual's biology, shaped by their own data, and delivered by an AI that actually understands them.
You will build, and lead the team that builds, the growth engine that brings that to millions of people.
If that's the work you want to do — apply.
Benefits:
- Health savings account
- Paid time off
Work Location: In person
