The Senior Engagement Strategist, Insights & Analytics turns data into actionable insights that drive smarter marketing decisions. This role leverages analytics, AI-enabled research, and audience intelligence to uncover opportunities, optimize engagement, and guide strategic recommendations across integrated campaigns.
Responsibilities
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Translate complex marketing data into clear, actionable insights and strategic recommendations.
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Leverage AI-enabled research and analytics tools to accelerate insight generation and support strategic decision-making.
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Analyze qualitative and quantitative data—including social listening, search behavior, CRM, media performance, and audience research—to identify trends and opportunities.
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Develop measurement frameworks, dashboards, KPIs, and reporting that evaluate campaign performance and business impact.
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Partner with cross-functional teams to deliver data-driven strategies and present findings to clients and internal stakeholders.
Requirements
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5+ years of experience in marketing analytics, insights, or engagement strategy.
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Strong ability to transform data into strategic recommendations.
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Experience with AI-powered research and analytics tools.
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Knowledge of CRM, social, web, search, media, and audience analytics.
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Experience creating dashboards, measurement frameworks, and performance reporting.
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Excellent communication and presentation skills.
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Healthcare or pharmaceutical agency experience preferred.
Pay Range- $95,000- $120,000
