Walsingham Academy seeks qualified applicants for the full-time position of Marketing Coordinator. The Marketing Coordinator oversees all marketing, communications, and public relations for Walsingham Academy, ensuring accuracy and consistency in brand, quality, message and execution. This person collaborates with the Director of Admissions, Athletics, Advancement and School Directors to implement all of the above. Reporting directly to the Director of Admissions, the Marketing Coordinator’s primary responsibilities include the following:
Strategic Marketing:
· Apply strategic marketing plan school-wide, externally and internally, as well as specific marketing plan for Office of Admission
· Oversee and execute any necessary market research used to inform strategies and tactics. Collect and analyze data on all marketing strategies to make informed decisions
· Work with the Director of Advancement to outline and implement long and short-term marketing/communications and recruitment strategies that ensure visibility with targeted audiences
· Work with Advancement and Admission departments and the senior admin team to ensure accuracy and consistency in quality and message for all departments and constituencies of the school
Communications:
· Develop and oversee all internal and external school communications including weekly school newsletter, Walsingham.org, marketing/fundraising materials, social media, written correspondence to families and public relations
· Oversee schedule and production of school-wide print and online communications and promotional materials, including all newsletters, admission materials and promotional banners
· Serve as liaison with print vendors and specialty advertisers
· Write and distribute media releases and news stories from Walsingham.org and local user-submitted news
· Work with the Advancement/Events Team and other school departments to promote and support annual events such as the golf tournament, auction, stage productions and Grandparents Day
· Maintain archives of all electronic (photos, videos, media coverage, etc.) and print files (news coverage, promotional materials, etc.) for school
· Oversee and manage all social media efforts for the school, sharing creative, thorough and relevant content in a timely manner
Minimum Qualifications:
· Bachelor’s degree or demonstrated equivalent experience in fields related to communications, public relations, or marketing
· Comprehensive knowledge of technology applications utilized to communicate digitally
· Experience managing a website’s content management system
· Familiarity with Adobe products, including Photoshop, InDesign and Illustrator
· Excellent verbal and written communication skills; must be a strong storyteller
· Demonstrated ability to work cooperatively and effectively, independently, in a team environment, and with various stakeholders
· Ability to prioritize tasks and meet deadlines
· Models the Mercy Core Values: A Voice for Dignity and Respect, Compelled by Mercy, Principled Leadership, Inspired by Faith, Educational Courage.
Annual salary starts at $40,000, depending on experience. Interested candidates should email a resume and cover letter to Business Manager, Jennifer Cryts at [email protected].
Job Type: Full-time
Pay: From $40,000.00 per year
Benefits:
- Dental insurance
- Health insurance
Education:
Experience:
- Marketing: 1 year (Preferred)
Work Location: In person
