Title: Director of Sales (GC Division)
Location: Conway, Arkansas
Schedule/Type: Full-time, base salary and commission
Reports To: Director of Construction
About Nelson & Associates
Nelson & Associates is a real estate firm based in Conway, Arkansas with integrated capabilities across development, construction, and brokerage. The firm evaluates opportunities, structures projects, delivers construction work, and transacts real estate with a long-term, ownership-oriented mindset.
The construction business is being built as a scalable, system-driven operation; defined by clear scope, clean documentation, predictable schedules, and accountable delivery.
The Role
We are hiring a Director of Sales to originate and qualify construction opportunities for the GC division throughout the central Arkansas market. This is a revenue-creation mandate: the seat is responsible for building pipeline from the market, and converting firm created demand.
The firm does not sell finished homes through this seat. The work originated here is the construction of new custom homes and high-ticket renovations. A consultative, relationship-led sale to a client who is commissioning a build, not purchasing a listing. Residential brokerage is a separate division served by licensed agents; this seat operates entirely on the construction side.
This is a hunter’s seat. Success is measured by qualified opportunities created and contracts closed. Compensation is structured as a base salary against strong commission, a structure that rewards production and is designed for an operator who backs their own ability to close.
Reporting & Structure
- Reports to the Director of Construction, who owns the full operating cycle of the GC and controls what enters production.
- This person may leverage the firm’s Brand & Partnerships leader, which sits at the corporate level above the GC division and opens access across the market. That function is a resource to draw on, not a report of this seat, and it creates access; this seat independently converts it alongside every other channel it works.
- Hands qualified opportunities into pre-construction at the pre-con agreement and deposit stage, where scope and estimating are owned by the Director of Construction and the Project Coordinator.
- Final proposals are approved and client contracts executed by the firm. This seat originates and advances opportunities, presents proposals, and closes work; it does not price, commit, or bind the company.
Core Mandate
Origination
- Generate qualified construction opportunities from the market; custom homes and whole-home renovations as the priority, with high-ticket outdoor living and light-commercial work serviced as they arise.
- Work every channel: referral networks, the firm’s website and social presence, the subcontractor base, trade shows, and the firm’s growing roster of real estate agents.
- Develop and own relationships with the upstream referral sources where high-end clients form like CPAs, bankers, wealth advisors, architects, and designers, positioning the firm ahead of the point of decision.
- Draw on the firm’s Brand & Partnerships function for market access as one channel, and convert it into qualified pipeline.
Qualification & Consultative Sale
- Meet prospects, walk their site, and understand their vision, program, and budget.
- Assess the path: whether the client has a designer or requires the firm to coordinate design and drafting, and the general scope and finish direction.
- Carry substantive, credible conversations on feasibility and process, construction-literate enough to earn a sophisticated client’s trust, disciplined enough to defer pricing and commitments to pre-construction.
- Secure the pre-con agreement and deposit that moves a qualified opportunity into the firm’s estimating process.
Handoff & Pipeline Discipline
- Deliver clean, qualified opportunities into pre-construction: site understood, client expectations set, design path identified, so the build is positioned correctly before scoping begins.
- Maintain an accurate, current view of pipeline and conversion in the firm’s systems.
- Sustain relationships through the build and beyond, generating repeat and referral work.
What Success Looks Like
- A consistent, qualified pipeline of upper-market construction opportunities.
- Pre-con deposits secured on opportunities that convert to signed work.
- A developed referral network across the channels where high-end clients originate.
- Repeat and referral work generated from a maintained client base.
Qualifications
- A proven originator and closer, having a record of generating business from a standing start, not managing inbound or inherited accounts.
- A natural networker who builds and works relationships across diverse channels.
- Construction-literate enough to hold substantive conversations on feasibility and process, without overstepping into pricing or commitments.
- A consultative seller suited to a high-trust, relationship-led, upper-market client.
- Self-directed and comfortable in a base-plus-commission structure weighted toward production.
Preferred Background
- Experience originating custom residential, renovation, or high-end construction work.
- Established relationships across Central Arkansas referral sources, and the professional network around high-net-worth clients.
- Familiarity with the consultative build sale: site walks, vision and program assessment, and design-path qualification.
- Preferred experience may come from: a custom home builder, a commercial GC, architectural/engineering, or construction material sales.
Compensation & Structure
- Base salary with a strong commission structure weighted toward closed, delivered work.
- 10 Days of PTO, 6 paid company holidays, and a paid week between Christmas and New Years where the office closes company wide.
- Company-provided equipment and office.
Operating Expectations
- Market-facing and mobile: in front of prospects, referral sources, and partners.
- Production-accountable, with the autonomy to build pipeline as the seat sees fit.
- Disciplined on the line between qualifying work and committing the firm.
To Apply
Email your resume to [email protected] with the subject line “Director of Sales” Include a brief note (2–3 sentences) on how you generate business and why this seat fits your experience.
Benefits:
- Flexible schedule
- Paid time off
- Professional development assistance
Experience:
- Sales: 3 years (Preferred)
Work Location: Hybrid remote in Conway, AR 72034
