Marketing & Digital Media Coordinator
Southern Belle Construction | Goodlettsville Area
Southern Belle Construction is a growing general contracting company based in the Goodlettsville/Millersville area. We specialize in high-quality residential construction, renovations, additions, outdoor living spaces, and custom projects.
After working with outside marketing companies, we are bringing our marketing efforts in-house. We are looking for a creative, self-driven and experienced Marketing & Digital Media Coordinator who can take ownership of our marketing and help grow Southern Belle Construction's online presence, brand, and lead generation.
This position is ideal for someone who loves content creation, social media, construction, design, and marketing, but also enjoys the analytical side of marketing and understands what actually drives customers to our business.
You won't simply be creating posts. You'll help us understand what potential customers are searching for, how they are finding us, what content performs, and how we can turn online visibility into real project leads.
What You'll DoSocial Media & Content Creation
- Plan, create, and manage content across Facebook, Instagram, TikTok, and other relevant platforms
- Edit photos and videos from ongoing and completed projects
- Create engaging reels, videos, graphics, and other social media content
- Design branded flyers, promotional materials, advertisements, and other marketing pieces
- Maintain a consistent Southern Belle Construction brand, voice, and visual identity
- Develop content around our projects, craftsmanship, team, job sites, and company story
- Visit job sites to capture photos, videos, and behind-the-scenes content
- Turn completed projects into compelling marketing campaigns and portfolio content
Google, SEO & Online Visibility
- Manage and maintain our Google Business Profile
- Monitor our Google search rankings and online visibility
- Research keywords and search terms potential customers are using to find contractors and construction services
- Identify opportunities to improve our ranking on Google
- Use Google Search Console and Google Analytics to monitor website traffic, searches, clicks, and user behavior
- Analyze which keywords, pages, and marketing efforts are generating traffic and leads
- Identify opportunities to increase organic website traffic and qualified inquiries
- Monitor competitors and identify opportunities to improve our online presence
- Assist with local SEO and website optimization
- Help ensure our website is targeting the services and locations we want to be found for
Lead Generation & Marketing Analytics
- Track where our leads are coming from
- Monitor website inquiries, phone calls, Google activity, and other lead sources
- Review marketing analytics and provide regular reports on performance
- Identify what is working, what isn't, and where we should focus our efforts
- Help develop marketing strategies designed to generate qualified construction leads, not simply likes and followers
- Assist with Google Ads and other paid digital advertising campaigns
- Use marketing data to help determine which services and keywords we should focus on
Website & Marketing
- Assist with website updates and improvements
- Help create new website content and service pages
- Develop marketing campaigns around specific services, projects, or seasons
- Help build our project portfolio and online presence
- Work directly with ownership to develop and execute Southern Belle Construction's overall marketing strategy
Requirements
- Experience in social media management, digital marketing, or content creation
- Strong photo and video editing skills
- Experience with Canva, Adobe, or similar design programs
- Familiarity with Google Business Profile, Google Analytics, and/or Google Search Console is preferred
- Understanding of SEO, keyword research, and digital marketing is strongly preferred
- Strong written and visual communication skills
- Creative eye and ability to maintain a consistent brand
- Reliable, organized, and able to meet deadlines
- Comfortable working independently and taking initiative
- Comfortable visiting construction sites to capture content
- Ability to turn everyday projects and job-site activity into engaging marketing content
- Experience in construction, remodeling, home improvement, real estate, architecture, or interior design is a plus
What We're Looking For
We're looking for someone who can own our marketing, not simply complete a list of assigned social media posts.
The right person will be creative enough to create beautiful content, but analytical enough to look at the numbers and ask:
What are people searching for? How are they finding us? What is getting them to our website? What is turning into a lead? And what can we do better?
You should be comfortable taking an idea from start to finish — from identifying an opportunity, creating the content, putting it in front of the right audience, and then measuring the results.
You'll work directly with the Southern Belle Construction team and have the opportunity to build and shape our marketing strategy as we continue to grow.
If you're creative, motivated, organized, and excited about the opportunity to make a measurable impact on a growing construction company, we'd love to hear from you.
Job Type: Full-time
Work Location: In person
