Our client a biotech company located in Waltham, MA is looking for a Marketing and Events Lead for a direct hire opening they have. The client traditionally moves quickly through the interview process and will be offering 1-2 days of remote work and traditional office hours Mon-Fri.
The client wants to hire someone who can run trade show programs (8-10 a year), but who possesses the foundation and appetite to grow into a full-stack marketing leader.
Key Responsibilities:
- Calendar Ownership: Manage the annual calendar of 8-10 major conferences and other smailler regional shows.
- Financial Accountability: Track the event budget, managing spend against plan across the year.
- Contract Negotiation: Negotiate exhibit space fees, sponsorship packages, and added-value placements with event organizers.
- Vendor & Logistical Coordination: Manage show-floor vendor orders and deadlines (drayage, electrical, internet, lead retrieval, furnishings) and monitor exhibitor manual timelines.
- Cost Control: Source and manage external vendors—including exhibit houses, freight, printers, and promotional/swag suppliers.
- Strategic Reporting: Bring an annual recommendation to leadership on which shows to keep, add, or drop.
On-Site Leadership:
- Floor Management: Act as the lead on the exhibit floor, managing on-site schedules, booth staffing rotations, and day-of logistics.
- Team Enablement: Build pre-event briefing packets covering target accounts, key messaging, and product talking points.
- Staff Preparation: Prepare internal booth staff—sales reps, executives, and scientists on messaging, qualifying questions, lead capture, and booth etiquette.
- Active Staffing: Staff the booth yourself at major conferences, engaging attendees, delivering a credible portfolio overview, and handing off high-value conversations to sales.
- Asset Management: Own exhibit booth assets end-to-end (maintenance, inventory, shipping/receiving, set-up, and take-down).
- Collateral & Swag: Manage printed materials and promotional swag from ordering and inventory through on-site distribution.
- Lead Capture: Own lead-capture devices and apps, ensuring clean, complete data collection at every event.
- Event Execution: Own webinar registration, promotion, coordination, and follow-up.
- Technical Rehearsals: Run technical setups and speaker rehearsals to ensure seamless live presentations.
- Audience Growth: Drive registration and attendance; manage the promotional calendar and post-webinar nurture sequences.
- Data Hygiene: Own post-event lead ingestion, de-duplication, cleaning, and segmentation within HubSpot.
- Lead Routing: Qualify inbound marketing leads from events, webinars, and campaigns, routing them to the appropriate sales representative.
- Performance Tracking: Measure event performance across key metrics, including cost-per-lead, leads captured, and pipeline influenced.
- Executive Readouts: Deliver post-event readouts to leadership with a clear view of financial return and recommendations for future participation.
Qualifications Needed:
- Experience: 2-5 years of event marketing experience, ideally in a B2B and/or life sciences environment.
- Proven Track Record: Demonstrated experience running a trade show booth autonomously (you have been responsible for a booth, not just a helper).
- Financial Acumen: Comfortable owning a budget and negotiating with vendors and event organizers.
- Technical Tools: Working familiarity with HubSpot or a comparable CRM/marketing automation platform.
- Marketing Foundation: A solid foundation in at least one other marketing discipline (content, digital, product marketing, ops, or brand) with a desire to deepen it.
- Education: B.S. in a life science or marketing discipline.
- Scientific Literacy: Ability to hold a credible conversation about life-science research and explain a technical product portfolio to a scientific audience (portfolio-specific training provided).
- Interpersonal Skills: Outgoing, confident, and genuinely comfortable striking up conversations on a busy show floor; excellent verbal and written communication.
- Organizational Skills: Exceptionally organized; capable of managing several multi-flight events simultaneously without dropping details.
***Experience in the Life Sciences/Biotech industry is required!*** Preferably someone who has experience with events/exhibits in the space.
This Marketing and Events Lead position offers an exciting opportunity for a motivated professional eager to influence the clients digital footprint through innovative marketing operations. If you are passionate about leveraging technology to drive results and thrive in a fast-paced environment, we welcome your application.
This position could turn into something more down the road as this company has been expanding rapidly. The role would come with a salary in the $75-90K range, bonus potential and a full slate of benefits to include H/D/V Insurance (Employer Covers 100% of Monthly Health Cost) , 401K with a company match, flexible hybrid work schedule, unlimited PTO and much more. Please apply today or call JMT Staffing Solutions at 781-558-2589 for more details.
Pay: $75,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Experience:
- Life Sciences/Biotech: 2 years (Required)
- Events/Exhibits: 2 years (Required)
Work Location: In person
