GM Mission: To develop and maintain the overall success of HOTWORX® through effective management strategies, marketing, consultative sales skills, and superior customer service to meet and exceed the performance goals of designated location. To maintain the integrity and good reputation of the HOTWORX® brand through various local and national marketing and to professionally represent the brand at all times.
GM In Studio Work Hours:
Monday – Thursday: 11am - 8pm, 1 hour lunch break;
Friday: 9am - 6pm, 1hr lunch break, *(1 hour lunch break while TSA is scheduled to cover)
Other hours may be assigned in addition if staff members call in. Any changes from what is listed above must be approved by/reported immediately to the owner.
Basic Duties & Responsibilities:
- Complete a minimum schedule of 40 hours per week which must be accounted for via a clock in reports in POS system.
- Arrive early, 15 minutes is recommended before all scheduled work shifts, outside promotions, corporate sales appointments and employee educational/training sessions.
- Consistently maintain a professional appearance by adhering to the HOTWORX®® Uniform Policy & Code of Conduct. While on the clock or attending any official studio functions, all staff must wear officially branded tops with official name badges at a minimum. No exceptions are allowed.
- GM must facilitate all weekly and/or monthly staff meetings & training sessions.
- Maintain accurate member and employee records by following suggested filing guidelines. Routine updating and maintenance is vital. All records must be scanned if not digital already.
Employee Management Responsibilities:
- Actively recruit & interview for staff and other necessary positions per franchisee criteria. Schedule a minimum of 1 group interview per month and schedule consistent weekly interviews.
- Ensure all daily operational checklists are prepared weekly/daily for monitoring including but not limited to: Daily Open/Close Checklist, Daily Marketing Checklist, Daily Sauna Safety Protocol Checklist & Daily Cleaning Checklists.
- Train all Trainer Sales Associates (TSAs) according to HOTWORX® training material and programs.
- Track all new and existing employees training to ensure all are up to date with HOTWORX® UNIVERSITY online courses, webinars and other training applications.
- Create and maintain a monthly staff schedule at least one week prior to the beginning of each month to include all training objectives, staff meetings, marketing and outside or inside promotion initiatives as well as equipment maintenance events.
- Set, communicate and monitor individual sales goals for all employees on a monthly, weekly and daily basis using measurements tools provided by HOTWORX® POS software. GM should communicate results and action plans clearly and often to staff and franchisee as requested.
- Hold all employees accountable for executing sales prospecting responsibilities and non-negotiable marketing.
- Monitor efforts and document them in prospecting logs and other tracking forms.
- Monitor the closing percentage and percent to goal of all employees and discuss action plans to continuously improve performance using Individual Development Plans at least once per month. All staff should be aware daily of their closing percentages and where they stand with respect to personal and team monthly goals!
- Provide creative ideas to keep the employees motivated and focused on meeting and exceeding goals. All incentives and pay increases must be discussed with and approved by the franchisee before communicating with employees. The Studio should always strive to be the top performing location in the entire company.
- Develop agendas for all employee meetings and training.
- Complete a Performance Evaluation on all employees after the first 30 and then 90 days of employment. Perform quarterly then annual evaluations after 90 days of employment based on adherence to and execution of their job description and goals.
- Communicate with and meet daily with the Franchisee & management team prior to weekly staff meetings to collaborate on agendas and discussion topics.
Studio Equipment & Product Maintenance Responsibilities:
- Maintain the highest standards of cleanliness throughout the studio including lobby area, saunas, functional training area, restrooms and any other areas to ensure superior customer service and sanitation expectations are exceeded.
- Enforce all daily, weekly and monthly maintenance requirements with responsible employees.
- Schedule monthly studio equipment maintenance and cleaning sessions in order to maintain sanitation standards and ensure that the studio equipment is always fully operational.
- Ensure timely equipment repairs by reporting all repair or part replacement requests through the proper vendor contacts immediately upon equipment failure; confirm order with Franchisee. Always place a professional sign on the equipment, printed, not handwritten that states, “Sorry for the inconvenience, this equipment is under repair”, and ensure that it is repaired asap! A template is available on Studio Drive.
- Maintain accurate product inventory according to minimum standards & rotate merchandise on display shelves every month to enhance the presentation of retail products.
- Advise franchisee of inventory standing to ensure that stock levels remain healthy.
- Count manually, all inventory to enter into the monthly inventory report for end of month reviews. Inventory must be counted monthly on the 31st to get the monthly ending inventory. Once any necessary on hand adjustments are made in the POS, provide and communicate opening inventory to franchisee.
- Monthly manual counts are to be done on the last business day of the calendar month at close of business to verify your month end, ending inventory for monthly COGS expense entry. Shortages/shrinkage must be reported to franchisee and must be recorded to reflect an accurate balance sheet and other accounting reports.
Register Functions & Membership Billing Responsibilities:
- Ensure all employees are practicing proper data entry for all guests, members and clients at all times. No commissions can be paid if there is inaccurate or incomplete member data at point of sale and/or on the membership agreement. This includes capturing of all banking info and signatures on membership agreements for all new members.
- Confirm all daily revenue (including cash, checks and credit cards) is accounted for at all times to prevent theft and ensure that daily production (DPR) reports are always accurate.
- Perform monthly EFT billing (pre draft, processing and post draft) duties to ensure maximum collection rates. These duties include but are not limited to processing credit card and check drafts, cancellation and freeze requests, following up on billing inquiries, delinquent accounts, etc.
- Update member Brivo access credentials as accounts become delinquent.
- Exercise proper collections methods including calling delinquent members, mailing and/or emailing notices and using register functions to track efforts and to notate delinquent accounts.
- Maintain accurate collections documentation/records and communicate outstanding payments to franchisee.
- Review override reports to ensure all employees are exercising proper caution when servicing members and selling products.
Sales Management Responsibilities & Minimum Performance Expectations:
- Monitor, track and analyze daily, weekly and monthly lead flow from online/social media advertising and communicate regularly with franchisee and ad agency to ensure consistent results and optimal cost per lead figures.
- Work with staff to ensure daily and weekly organic posts are set up to encourage and increase engagement on all social platforms, especially Facebook & Instagram.
- Formally meet with franchise owner and ad agency regularly to monitor and communicate clearly regarding return on ad budget/spend as well as cost per lead metrics.
- Ensure Daily Duties Checklist is completed daily.
- Submit required close of business reports to franchisee nightly including full analysis by GM of the daily production and a brief email to franchisee at the end of the staffed hours every day M-F. This brief email should provide a brief summary of the day and why the studio accomplished the daily goals or why daily goals were not met and what the plan is for the next day. For weekend production, GM must provide the analysis emailed report on Monday morning first thing. Up and down the Organizational Chart, or “Chain of Command”, if you will, the studio must promote a culture of accountability. As the GM, you must always remember to regularly INSPECT WHAT YOU EXPECT. Always (not just some of the time) hold the team accountable to agreed upon goals!
- Review Studio Prospecting/Client tracking logs daily to ensure proper exercise of prospecting duties. This includes new member follow up, new guest tracking, etc.
- Utilize all HOTWORX®® marketing tools simultaneously and consistently to maximize traffic. Personal Minimum Prospecting Requirements are as follows:
- Generate a minimum of 5 new guests per month through guest pass program
- Enroll a minimum of 15 new Members each month (50% or higher closing %)
- Generate a minimum of 10 new guests per month through the Ambassador Program
- Execute a minimum of one outside promotion each month
- Generate 10 new guest appointments each day
- Ensure the following prospecting tasks are being accomplished by entire staff:
- An average of 3 new referrals from each new member visit the studio
- 4 outside promotions are executed each month
- 30 new leads generated monthly by each consultant and scheduled to visit as a red appointment.
- Do what is reasonably necessary to ensure that the studio and each employee achieve all daily, weekly and monthly performance goals.
- Perform any other duties assigned by the Franchisee.
- NOTICE: This job description is in no way a contract for employment. Employment may be terminated at any time within state labor laws for failure to perform the duties outlined in this job description.
Sales Commissions and Other Benefits:
- Meet and exceed sales goals to earn commission.
- Commission for retail and membership sales
- Bonuses for meeting and exceeding studio performance
- Complementary membership
- Employee discounts
Pay: $40,000.00 - $999,999.00 per year
Benefits:
- Employee discount
- Paid time off
Application Question(s):
- What is your direct experience with outbound lead generation, corporate wellness outreach, and local marketing grassroot efforts?
- What was your personal sales quota at your last job, and what percentage of it did you consistently hit?
Work Location: In person
