Job Title: Marketing Specialist
Key Responsibilities
- Plan and execute local marketing campaigns for UMe Tea stores in the Bay Area, including new product launches, holiday promotions, store events, brand collaborations, and community activities.
- Support the full process of new product launches, including campaign planning, timeline management, marketing materials, store communication, social media support, execution follow-up, and post-campaign review.
- Develop marketing plans for key holidays and brand moments, such as Valentine’s Day, Mother’s Day, Halloween, Christmas, anniversary events, and seasonal promotions.
- Organize in-store and community engagement activities to increase customer participation, store traffic, and brand awareness.
- Coordinate marketing materials, including posters, signage, stickers, menus, displays, merchandise, and event props, ensuring all stores execute campaigns accurately and on time.
- Work closely with store teams, operations, product, design, supply chain, and management to make sure campaigns are well planned and properly executed.
- Assist with social media content planning, store content collection, photoshoots, short-form videos, influencer/KOC visits, and customer feedback gathering.
- Track campaign performance and prepare post-campaign summaries, including sales results, customer feedback, execution issues, and improvement suggestions.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 1–3 years of experience in marketing, event planning, or content creation (internship experience also considered).
- Detail-oriented, organized, responsible, and able to follow through on projects.
- Strong execution ability; willing to visit stores, communicate with store teams, check materials, and ensure plans are properly implemented.
- Passionate about food & beverage, boba tea, retail, lifestyle brands, and social media trends.
- Able to plan campaigns around product launches, holidays, and brand events.
- Strong communication and coordination skills across multiple teams.
- Able to manage timelines, follow up on tasks, identify problems, and push projects forward.
- Bilingual English and Mandarin preferred.
- Familiarity with Bay Area local culture, young consumers, and community events is a plus.
- Experience in food & beverage, retail, brand marketing, event execution, or social media marketing is preferred.
Nice to Have
- Experience with offline event planning and execution.
- Experience supporting product launches or holiday campaigns.
- Basic skills in photography, video editing, Canva, CapCut, Instagram, TikTok, Xiaohongshu, or other social platforms.
- Familiarity with Bay Area local influencers, student groups, community organizations, or event resources.
- Experience working with restaurant, beverage, retail, or multi-location brands.
What We Offer
- Hands-on experience with a fast-growing Bay Area boba tea brand.
- Opportunities to participate in product launches, seasonal campaigns, brand collaborations, anniversary events, and local store marketing.
- Exposure to the full process of brand marketing, store operations, and customer engagement.
- Growth opportunity to become a marketing project owner as the brand continues to expand.
Job Type: Full-time
Pay: From $120,000.00 per year
Work Location: In person
