Key Responsibilities
- Lead go-to-market planning and development of strategic marketing initiatives across North America.
- Develop and implement integrated marketing campaigns that drive customer engagement, traffic, sales, and profitability.
- Partner with internal and external cross-functional teams to ensure consistent marketing communications across customer touchpoints.
- Develop test-and-learn initiatives based on consumer insights, opportunities, and industry trends.
- Analyze campaign performance and recommend opportunities to improve current and future marketing initiatives.
- Provide leadership, motivation, and development for team members.
- Ensure campaigns and communications are aligned with brand strategy and customer needs.
Required Skills & Experience
- Strong attention to detail with hands-on experience in CRM campaign execution, proofing, and QA.
- Strong SQL and data analysis skills, including the ability to independently develop and validate targeting logic.
- Experience with marketing/CRM platforms such as Unica, Responsys, and Google BigQuery.
- Figma experience is a plus.
- Strong analytical and problem-solving skills with the ability to troubleshoot issues independently and work effectively through ambiguity.
- Proactive communication skills and a strong sense of ownership.
- Experience leading integrated marketing initiatives and working effectively with cross-functional teams.
#4002
Pay: $35.00 - $40.00 per hour
Experience:
- CRM software: 5 years (Preferred)
- Figma: 5 years (Preferred)
- Campaign Execution: 5 years (Preferred)
- SQL: 5 years (Preferred)
Work Location: Hybrid remote in New York, NY 10018
