Overview
We are seeking an energetic and strategic Director of Marketing and Appointment Setter to lead our outreach efforts and drive business growth. In this pivotal role, you will develop innovative marketing strategies, manage outbound calling campaigns, and establish strong relationships with prospective clients. Your expertise in sales technology, CRM software, and consultative selling will empower you to generate quality appointments and foster long-term customer engagement. Join us to lead dynamic marketing initiatives that elevate brand presence and accelerate sales pipelines through proactive communication and business development.
Responsibilities
- Develop and execute targeted marketing campaigns to attract potential clients and increase brand awareness.
- Lead outbound calling initiatives, including warm calling to generate qualified appointments.
- Utilize sales technology tools such as Salesforce and CRM software to track leads, manage contacts, and optimize outreach strategies.
- Engage in consultative selling by understanding client needs, presenting tailored solutions, and guiding prospects through the sales process.
- Negotiate deal terms effectively to close appointments and advance sales opportunities within a B2B environment.
- Collaborate with the sales team to align marketing efforts with business development goals and ensure seamless communication.
- Monitor campaign performance metrics, analyze data, and adapt strategies to improve appointment setting success rates.
Requirements
- Proven experience in inside sales, telemarketing, or technical sales with a focus on B2B markets.
- Strong negotiation skills coupled with excellent communication abilities in English.
- Familiarity with Salesforce Cloud, CRM software, and sales technology adoption for efficient workflow management.
- Demonstrated success in outbound calling, warm calling, and deal closing within a fast-paced environment.
- Knowledge of customer service principles combined with the ability to build rapport quickly over the phone.
- Experience in business development, marketing coordination, and consultative selling techniques.
- Ability to adapt to new technologies rapidly and leverage sales automation tools effectively.
Join us as we energize our outreach efforts by connecting with prospects through compelling communication strategies! Your leadership will be instrumental in transforming leads into valuable partnerships while fostering a vibrant team environment dedicated to growth and excellence.
Pay: $100,000.00 - $200,000.00 per year
Work Location: Remote
