The Director of Recruitment is responsible for providing strategic leadership and vision for the University's on-campus undergraduate student recruitment efforts. This position focuses on developing and executing a comprehensive recruitment strategy designed to attract, engage, and enroll a diverse, qualified student population.
The Director will represent the institution in a positive, compelling, and authentic manner. This individual must effectively communicate the University’s mission, values, and student experience to prospective students, families, and external partners.
The Director must build and sustain strong relationships with a wide range of internal and external constituents, including prospective students and families, K-12 and community college partners, alumni, faculty, and staff. Success in this role depends heavily on the ability to influence, build trust, and communicate effectively across diverse audiences.
This individual must demonstrate a high level of interpersonal effectiveness, professionalism, and responsiveness while consistently promoting a positive image of the University and advancing its enrollment goals.
Typical Duties:
- Report to the Vice President of Enrollment Management and Student Success and provide leadership for undergraduate recruitment initiatives, including marketing and branding, strategic outreach, freshman and transfer recruitment, visit days and campus tours, yield strategies, new student orientation, and scholarships.
- Develop, implement, and continuously refine a comprehensive recruitment plan that includes territory management, high school and community college partnerships, recruitment travel, and on- and off-campus engagement opportunities.
- Lead and coordinate recruitment events and experiences, including campus visit programs, special events, and group tours, ensuring high-impact, student-centered experiences.
- Oversee the development and execution of multi-channel communication strategies (print, digital, and social media) in collaboration with marketing staff and external partners to support recruitment goals.
- Utilize the Slate CRM to manage prospective student communications, track engagement, and optimize recruitment funnel performance.
- Use data analytics and enrollment trends to inform recruitment strategies, monitor progress toward enrollment goals, and provide regular reports to senior leadership.
- Collaborate closely with Admissions, Financial Aid, Academic Affairs, Athletics, and other campus partners to align recruitment efforts with institutional priorities and student success initiatives.
- Oversee the scholarship awarding process in partnership with the Financial Aid Office to enhance recruitment and yield of targeted student populations.
- Supervise, train, and evaluate recruitment staff and student ambassadors, fostering a high-performance, service-oriented team culture.
- Manage the recruitment budget, including travel, events, scholarship, and marketing expenditures, ensuring effective allocation of resources.
- Serve as a key contributor to Strategic Enrollment Management (SEM) planning, supporting the development and execution of enrollment strategies aligned with institutional goals.
- Represent the University at recruitment events, professional conferences, and community engagements to expand institutional visibility and partnerships.
- Lead the planning and implementation of freshman and transfer student orientation.
- Oversee the selection and training of the University's ambassadors.
