About Us
Jordan Craig (part of Brian Brothers) is a leading NYC-founded streetwear brand specializing in premium denim and contemporary apparel. Since 1989, we have been focused on quality craftsmanship and modern designs, catering to individuals who appreciate style.
Brian Brothers is a growing portfolio of fashion and lifestyle brands, including Jordan Craig, See You In Paradise, and other emerging brands. We are focused on building memorable brands through compelling storytelling, strong creative, and innovative marketing.
Position Overview
We are seeking a driven and creative Social Media Lead to own the day-to-day growth of our social media presence across the Brian Brothers portfolio of brands.
This role is responsible for determining what content is needed, directing content requests to the Head of Content Creation, managing social media publishing, growing our audiences, overseeing influencer partnerships, and managing Program Six, our creator group.
The ideal candidate understands what performs on social media, can build strong relationships with influencers, and knows how to transform content into audience growth and engagement.
Experience in fashion, streetwear, ecommerce, or creator marketing is a MAJOR plus.
Location & Schedule
This is a full-time, in-person position based primarily at our Carlstadt, NJ office.
Candidates should be comfortable attending lifestyle shoots throughout New York City and New Jersey, as well as working from our warehouse when needed.
Reports To
Director, Brand
Key ResponsibilitiesSocial Media
- Develop and manage social media content calendars across all Brian Brothers brands.
- Determine content needs and coordinate production requests with the Head of Content Creation.
- Publish content across all social platforms, including:
- Instagram
- Facebook
- TikTok
- Reddit
- Pinterest
- X (Twitter)
- Snapchat
- YouTube
- Other emerging platforms
- Monitor analytics and continuously improve social media performance.
- Identify trends, viral opportunities, and new platform features.
- Grow followers, engagement, reach, and video views across all channels.
Influencer Marketing
- Recruit and onboard 100+ new influencers each month.
- Build and maintain relationships with influencers and creators.
- Secure whitelisting permissions and content usage rights.
- Increase influencer posting frequency through ongoing communication.
- Coordinate gifting, product shipments, and influencer campaigns.
- Track influencer performance and maintain partnership records.
Program Six
- Manage the day-to-day operations of Program Six.
- Organize and execute one full-day Program Six production day each month.
- Coordinate production of:
- 4 long-form YouTube videos each month
- Short-form content designed for TikTok, Instagram Reels, YouTube Shorts, and other platforms.
- Develop content concepts designed to maximize engagement and viral potential.
- Coordinate schedules, products, locations, and production logistics.
- Work with the Head of Content Creation to capture additional photo and video assets featuring Program Six members.
Production Support
- Attend all major lifestyle and ecommerce photo and video shoots.
- Assist with production, talent coordination, and logistics.
- Capture photo and video content when needed.
- Edit photo and video content when necessary.
- Collaborate closely with the Head of Content Creation, Director, Brand, and Director, Marketing to maximize the effectiveness of all content produced.
Skills
- Strong understanding of social media strategy and platform growth.
- Excellent communication and relationship-building skills.
- Highly organized with strong project management abilities.
- Understanding of influencer marketing and creator partnerships.
- Basic photography, videography, and editing skills.
- Strong analytical mindset.
- Ability to manage multiple priorities simultaneously.
Experience
- Experience managing social media accounts for brands.
- Experience growing audiences on TikTok, Instagram, YouTube, or similar platforms.
- Experience with influencer marketing or creator partnerships.
- Experience with content planning and publishing.
- Experience editing photo and video content preferred.
- Fashion, ecommerce, or lifestyle brand experience preferred.
Program Proficiency
- Meta Business Suite
- YouTube Studio
- TikTok Business Center
- CapCut
- Adobe Premiere Pro
- Photoshop
- Lightroom
- Canva
- Google Sheets / Microsoft Excel
Performance Expectations
Success in this role will be measured by:
- Growth in followers across all social platforms.
- Growth in engagement, reach, video views, and community interaction.
- Consistent publishing across all Brian Brothers brands.
- Recruiting 100+ new influencers each month.
- Increasing influencer posting frequency and overall influencer performance.
- Securing whitelisting permissions from creators.
- Growth and performance of Program Six.
- Performance of Program Six YouTube videos and short-form content.
- Effectively communicating content needs to the Head of Content Creation and maximizing the impact of all creative assets.
Personal Qualities
- Passion for social media and creator culture.
- Strong relationship builder.
- Creative and data-driven.
- Organized and proactive.
- Team player.
- Self-starter.
- Results-oriented.
Pay: $50,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
Work Location: In person
