JOB
Reporting to the Assistant Director of Strategic Marketing, this position serves as a first level leader and senior marketing strategist within the Strategic Marketing and Communications Department (SM+C). The Marketing Manager drives integrated marketing strategy, leads cross-functional initiatives, and elevates the department's marketing capabilities across key brand and revenue-generating programs.
This position is responsible for developing and executing high-impact marketing strategies, providing strategic guidance to internal partners, and supervising assigned marketing staff. The role drives organizational marketing goals through research, collaboration, and data-informed decision-making. As a key manager in the SM+C department, this role also oversees external-facing marketing efforts, identifies issues that may require senior leader review, and ensures that all marketing across channels aligns with MAC brand standards and strategic positioning.
The Strategic Marketing and Communications Department stewards a consistent brand voice, activates the brand to engage key constituents and supports non-aeronautical revenue growth and passenger engagement through strategic campaigns grounded in research and analytics
To apply: Click the "Apply" link located above the position description, log-in and follow the instructions provided.
Questions regarding this position can be directed to Allison Gilbert at
[email protected] or at 612-725-5987.
Applications will be accepted until
3:00 p.m. on Wednesday, July 8, 2026.
MAC complies with the Americans with Disabilities Act. If an accommodation is required for you to participate in the application process because of a disability, please contact Tekia Jefferson at 612-726-8196 or
[email protected].
MAC is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, gender, age, nationality, or disability. EXAMPLE OF DUTIES
RELATIONSHIPS
Reporting Relationship – Reports to the Assistant Director of Strategic Marketing.
Supervision – Supervises Marketing Strategists (2) and contractors.
Organizational – Frequent contact with all MAC departments and divisions; regular collaboration with SM+C team members; occasional contact with MAC directors and senior staff.
External Partners – Frequent contact with airport tenants, media partners, vendors, consultants, agency partners, and members of the public. As a key manager in the SM+C department, this role oversees external-facing marketing, including identification of potential concerns requiring senior leader review and ensuring all marketing across channels is brand-aligned and supports key MAC positioning.
ACCOUNTABILITIES AND FUNCTIONS
Lead and Advance Marketing Strategy and Planning
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Lead development of annual strategic marketing plans grounded in research, data analysis, consumer insights, market trends, and media planning for assigned clients — internal MAC departments for whom this position serves as primary marketing contact.
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Develop, lead, and execute comprehensive marketing strategies and campaigns for assigned clients, with a focus on driving revenue, enhancing brand presence, and advancing organizational priorities.
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Produce sophisticated strategic analyses around growth opportunities, marketing insights, and core business metrics to drive efficiencies, decision-making, and results.
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Collaborate with department leadership and Marketing Strategists to ensure consistent, strategically aligned plans across the full client portfolio.
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Manage annual marketing and advertising budgets for assigned initiatives, delivering positive return on investment and providing sound budget recommendations to department leadership.
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Establish KPIs, create testing plans, and provide program reporting. Serve as a proactive strategic resource to internal team members and consultants by providing high-level marketing and communications guidance and representing the department's strategic point of view.
Drive Cross-Functional Marketing Initiatives and Brand Leadership
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Own the development and execution of integrated channel strategy and messaging for assigned clients, ensuring strategic cohesion across all touchpoints.
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Champion clear marketing and communications objectives across the division; ensure all campaigns, events, and projects are grounded in aligned strategy.
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Identify and develop opportunities with outside partners including media, opinion leaders, and aligned organizations, working closely with SM+C leadership to create innovative and brand-supporting programs.
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Partner with creative and communications team members to develop and execute targeted marketing and communications initiatives.
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Write and guide campaign and creative briefs; lead creative brainstorming sessions and creative reviews; coach others on brief development as needed.
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Lead strategic collaboration with MAC departments and client leaders to elevate brand and revenue initiatives.
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Serve as a marketing resource and thought partner to cross-functional departments; act as a brand advocate and subject matter expert in organizational projects and committees.
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Stay current on key marketing trends, best practices, and industry or economic research; share knowledge to advance team capability and inform department strategy.
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Work closely with the Assistant Director of Strategic Marketing to plan and manage department advertising, including media strategy, key media vendor and agency relationships, and coordination of execution in collaboration with Marketing Strategists, Digital Marketing and SM+C Creative.
Team Management and People Leadership
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Collaborate with the Assistant Director of Strategic Marketing to establish annual team goal-setting planning sessions in accordance with the department's strategic initiatives.
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Oversee the work of Marketing Strategists and any contractors supporting or acting in this role.
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Ensure the team is monitoring program success through appropriately established key performance indicators (KPIs) and results tracking.
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Create a culture of mentorship and development within the team; direct the activity of direct reports; integrate elements of MAC's Strategic Plan into areas of responsibility by communicating clear performance expectations and standards.
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Exercise supervisory authority in accordance with MAC Human Resource Policy and the MAC Administration Manual.
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Hire, develop, recognize, transfer, discipline, and discharge direct reports. Create and maintain a rewarding and productive work environment and facilitate effective working relationships among team employees.
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Conduct regular performance review discussions and provide appropriate coaching, counseling, direction, and resolution to direct reports.
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Other duties as assigned at the discretion of the Assistant Director of Strategic Marketing or Director of SM+C.
COMPETENCIES
First Level Leader (FLL) Competencies
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Customer Focus – Building strong customer relationships and delivering customer-centric solutions.
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Action Oriented – Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
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Directs Work – Providing direction, delegating, and removing obstacles to get work done.
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Ensures Accountability – Holding self and others accountable to meet commitments.
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Drives Results – Consistently achieving results, even under challenging circumstances.
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Collaborates – Building partnerships and working collaboratively with others to meet shared objectives.
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Manages Conflict – Handling conflict situations effectively, with a minimum of noise.
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Values Differences – Recognizing the value that different perspectives and cultures bring to an organization.
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Builds Effective Teams – Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
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Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
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Drives Engagement – Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
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Courage – Stepping up to address difficult issues, saying what needs to be said.
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Instills Trust – Gaining the confidence and trust of others through honesty, integrity, and authenticity.
