The Media Planner serves as the day-to-day steward of media planning and execution for an assigned brand. This role is responsible for supporting the development of media strategies, managing campaign execution, and ensuring accurate delivery across channels, while building a strong understanding of the client’s business and target audiences.
The Planner will contribute to media recommendations and help translate client objectives into effective, insight-driven digital media plans, working closely with the Supervisor and cross-functional teams.
Media Planning & Strategy Support
-
Assist in the development of digital media plans, channel strategies, and tactical recommendations
-
Contribute to audience development, including identifying priority segments and supporting more targeted approaches
-
Apply foundational media concepts (reach, frequency, audience delivery) to planning recommendations
Channel & Campaign Management
-
Support planning and execution across digital and high-impact channels (e.g., online video, CTV, display, paid social, linear)
-
Maintain accurate flowcharts, budgets, and media authorizations
-
Track pacing and delivery to ensure campaigns are running according to plan
Execution Oversight & Optimization
-
Work closely with activation teams to ensure accurate implementation of media plans working closely with the Ad Operations team
-
Monitor campaign performance and flag delivery or pacing issues
-
Assist in identifying optimization opportunities based on performance data
Research & Insights
-
Gather and analyze research (MRI, ComScore, etc.) to support data-driven media recommendations
-
Help synthesize findings into clear insights for internal teams and client updates
-
Build foundational understanding of how media contributes to broader business goals (e.g., awareness, visibility)
Client & Partner Collaboration
-
Support the development of client-ready materials, including plan rationales, updates, and campaign summaries
-
Maintain strong working relationships with internal teams and media partners
-
Participate in internal and client meetings, contributing to discussions as appropriate
Team Support & Organization
-
Help manage timelines, deliverables, and priorities across campaigns
-
Support Supervisor and Director in coordinating across planning, activation, and analytics teams
-
Demonstrate strong attention to detail and ability to manage multiple workstreams
-
Bachelor’s degree (BA/BS)
-
1–2 years of media planning experience
-
Strong understanding of digital media fundamentals (reach, frequency, audience targeting basics)
-
Familiarity with media tools (e.g., MediaTools/Prisma, MRI, ComScore, or similar platforms)
-
Proficiency in Excel and strong attention to detail
-
Strong communication skills and ability to contribute to presentations
-
Highly organized, collaborative, and solution-oriented
