Ability to commute/relocate: San Francisco, CA: Reliably commute or planning to relocate before starting work (Required). We do not offer relocation assistance.
Work Location: Onsite Office work and Hybrid telecommuting will be option after 6-month introductory period depending on performance and company policy
About the Role:
The Bilingual Chinese Marketing Specialist - Foodservice & Ethnic role is responsible for assisting the Marketing group in developing marketing tactics for foodservice activations and ethnic sales support
Job Qualifications:
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Bachelor’s degree in Marketing, Business, Economics, Communications, or a related field.
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At least 3 years of experience or equivalent exposure in a corporate environment, preferably within the foodservice, ethnic foods, or consumer packaged goods industries.
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Must be able to lift and carry 30-50 lbs.
Skills:
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Reading and Writing Mandarin and Cantonese
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Comfortable with “numbers” is must
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Strong MS Excel and PPT skills
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Experience in Mailchimp, Canva, Photoshop, InDesign and Illustrator is a must.
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Ability to see various trends from numbers
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Strong creative writing skills
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Team player and comfortable with having multiple supervisors
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Willing to tackle any projects not limited by the job descriptions
Responsibilities:
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Event Management: Assist in planning and executing national and regional food service events.
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Marketing Strategy: Collaborate with the sales team and agencies to develop and implement various marketing tactics.
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Data Analysis: Analyze marketing data and prepare a scheduled report to National Sales Managers.
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Partnership Management: Collaborate with the vendor and various chef influencers to support partnership activities.
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Sales Support: Prepare presentations and documents to assist the sales team in driving business growth.
Ethnic Marketing
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Develop ethnic product catalogs for multiple group versions
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Manage product registration for vendors
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Design advertising creatives tailored to ethnic markets and retailers
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Compile import data reports and monthly summaries
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Collaborate with external agencies to develop and implement sales tactics
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Support the ethnic sales team with marketing initiatives and activities
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Create sales sheets and launch decks for retail and foodservice market
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Attend an ethnic trade show
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Assist in translating website content from English to Chinese
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Any marketing support that Ethnic managers may need
Foodservice
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Help assist research in Foodservice industry using AI-powered research platforms
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Create email marketing content (Mailchimp) for Foodservice promotions and food shows, and provide monthly performance reports
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Support in the execution of Foodservice trade shows such as preparing recipe cards, poster board, giveaway and other event materials
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Work closely with the agency & vendor to execute PR & marketing strategies, ensuring consistent messaging and brand alignment across all communication channels in both Foodservice
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Develop graphic and creative content for media placement."
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Support ongoing marketing initiatives, aiding in the development of promotional materials and digital content
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Deliver quarterly industry and sales intelligence reports to drive data-driven business decisions
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Collaborate with the Assistant Manager and the Foodservice Sales Team to cultivate business relationships and identify new sales opportunities, assisting with lead generation and client outreach
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Work with chefs to develop recipes, website content and webinars
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Collaborate with culinary teams to create recipes, webinars, and engaging digital content, while managing ongoing website and product updates.
- The company reserves the right to add or change duties at any time.
Salary: Salary commensurate with experience
