Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world
The Royal Caribbean Group’s E-commerce Data and Analytics Team has an exciting career opportunity for a full-time Lead Business Analyst reporting to the Sr Manager Global Digital Implementation
The position is onsite and based in Miami Florida
Position Summary:
This role owns the end-to-end lifecycle of web analytics implementation for digital properties ensuring accurate data capture seamless integration and continuous optimization of analytics solutions
Essential Duties and Responsibilities:
Lead the design development
- and deployment of analytics tagging solutions across digital platforms – Accountable
Collaborate with product marketing- and engineering teams to gather and translate business requirements into technical specifications – Consulted / Responsible
- Maintain and enhance the web data layer to support scalable tracking and integrations – Responsible
Implement and support analytics platforms (Adobe Analytics Adobe Target- Tealium) ensuring proper integration and data flow – Responsible
- Develop and execute QA processes (manual and automated) to validate tagging accuracy and data integrity – Accountable
- Support A/B testing and personalization initiatives through proper technical implementation and measurement alignment – Responsible
- Integrate behavioral data with CDPs and media platforms to enable attribution and audience activation – Responsible
Drive tagging governance documentation- and process improvements across teams – Accountable
Manage multiple analytics implementation projects- prioritizing work to meet business deadlines – Accountable
- Provide clear documentation and stakeholder communication regarding implementations and updates – Responsible
Qualifications Knowledge and Skills:
- 5–8+ years of experience in web analytics implementation and digital data capture
Strong expertise with Adobe Analytics Adobe Target- and Tealium
Deep knowledge of JavaScript data layer architecture tag management systems- and pixel tracking
- Experience translating business requirements into technical tagging specifications
Hands-on experience with QA methodologies debugging tools
- and validation processes
Familiarity with CDPs CRM integrations- and cross-channel data strategies
Working knowledge of SQL and front-end technologies (HTML CSS- JavaScript)
Strong analytical problem-solving- and communication skills
Bachelor’s degree in a related field (Computer Science Analytics Marketing- or similar)
We know there's a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment
