About Lendwise Mortgage
Lendwise Mortgage Inc. is a California-based mortgage banking company building a tech-differentiated lending platform. The company has built production systems around AI document processing, compliance support, Encompass and Optimal Blue workflows, borrower-facing rate quotes and pre-approvals, secure uploads, LO recruiting/onboarding, Google review workflows, and Artemis, a portfolio retention engine that monitors funded loans for refinance opportunities. This role is responsible for turning that operational substance into market demand from two audiences: borrowers/realtors looking for a better mortgage experience, and producing loan officers looking for a better platform.
The Opportunity
This is the marketing leader for a four-person growth studio. You will own strategy, messaging, editorial direction, campaign priorities, compliance workflow, and weekly reporting across borrower acquisition and LO recruiting. This is not a brand caretaker role. It is a hands-on operator role for someone who can write, brief creative, review paid performance, tighten landing pages, manage a small team, and keep the company moving without losing compliance discipline.
Core Responsibilities
Growth Strategy and Positioning
- Own the Lendwise messaging framework for borrower acquisition, realtor/referral partner trust, LO recruiting, and internal LO enablement.
- Translate platform advantages into plain language: faster pre-approvals, cleaner files, stronger retention, pricing competitiveness, marketing support, and real human operations behind the technology.
- Define 3-5 recurring content pillars across founder-led content, borrower education, LO recruiting, market commentary, operational proof, and tasteful industry humor.
- Set quarterly campaign priorities by market, channel, audience, and business objective.
Team Leadership
- Lead the Content Producer / Video Editor, Performance Marketing + SEO Manager, and LO Recruiting Coordinator / Marketing SDR.
- Run the weekly editorial calendar, campaign review, recruiting pipeline review, and Friday executive report.
- Prioritize team workload so urgent creative requests do not crowd out measurable borrower and recruiting outcomes.
Borrower Acquisition Oversight
- Own the borrower acquisition strategy across licensed-state PPC pods, SEO/GEO content, local SEO, landing pages, review flows, and nurture.
- Approve offers, landing pages, ad copy, keyword priorities, and test plans before launch.
- Ensure borrower campaigns optimize toward qualified applications, locked loans, funded loans, and margin, not raw lead volume.
LO Recruiting Funnel Oversight
- Define target LO profiles by production volume, geography, company, product mix, and strategic fit.
- Own the content sequence and paid amplification strategy that moves LOs from awareness to founder/CSO conversation.
- Review top target accounts weekly and coordinate founder/CSO follow-up strategy.
Compliance and Quality Control
- Maintain a documented approval flow for ads, landing pages, email, SMS, videos, captions, social posts, testimonials, LO profile pages, and co-branded materials.
- Coordinate with compliance/legal on TILA/Reg Z, RESPA, Fair Housing, ECOA, CAN-SPAM, TCPA, NMLS, DRE, DFPI, testimonials, and record retention.
- Require NMLS identifiers, Equal Housing language/logos, state disclosures, and rate/fee disclaimers where applicable.
Required Qualifications
- 6+ years of growth, demand generation, brand, or marketing leadership experience, with at least 2 years in mortgage, real estate, fintech, SaaS, or regulated financial services.
- Hands-on operator capability: you can write, edit, brief creative, read paid campaign performance, shape a landing page, and work in a CRM.
- Strong understanding of borrower acquisition and B2B recruiting/sales enablement funnels.
- Working knowledge of mortgage marketing compliance and the judgment to escalate instead of guessing.
- Comfort leading founder-led content, executive narratives, and fast campaign iteration.
- Fluency with HubSpot or comparable CRM/automation, GA4, Google Search Console, Google Ads, LinkedIn Campaign Manager, Meta Ads, and performance dashboards.
Preferred Qualifications
- Direct experience marketing to producing loan officers or building mortgage/real estate recruiting campaigns.
- Experience with Encompass, Optimal Blue, Total Expert, Surefire, Jungo, Homebot, BankingBridge, or mortgage-specific marketing tools.
- Experience managing video-led content teams or founder-led media programs.
- LA-area presence and willingness to be in Woodland Hills for production and leadership meetings.
Key Performance Indicators
- Qualified borrower leads, completed applications, locked loans, funded loans, and cost per funded loan by channel.
- Qualified LO conversations booked with founder/CSO: 8-12 in first 90 days, 30-40 by 6 months, 75-100 by 12 months.
- LOs hired attributable to the marketing/recruiting engine: 1-2 in first 90 days, 4-6 by 6 months, 10-15 by 12 months.
- Content shipped vs planned: 95%+ adherence to weekly calendar.
- Compliance incidents: target zero.
- Weekly executive report delivered every Friday with diagnosis, not just numbers.
How to Apply
Submit your resume and a brief note answering this: how would you build a mortgage marketing engine that can recruit producing LOs and acquire qualified borrowers without sounding like every other mortgage company? Practical, specific answers are preferred over polished cover letters.
Pay: $145,000.00 - $165,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance
Application Question(s):
- Please send responses to the question at the bottom of the job description (marketing mortgage machine) to [email protected]. If completed, mark Yes here. This must be done to be considered for the interview process.
Work Location: In person
