The Graphic Design & Visual Communications Specialist will work in collaboration with the Manager Marketing Special Projects & Shared Services to develop strategic visual communications for Stratum shareholders and member audiences and portray a positive awareness of their brand and services. The Graphic Design & Visual Communications Specialist is responsible for producing high-quality and volume multimedia messaging and other digital marketing materials in adherence to current brand standards using industry-standard software programs.
Principal Responsibilities-
Assists with the design, development, creation of content
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Supports the development and publication of work through design of print, graphic or digital deliverables
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Designs and creates computer-based, web-based or multimedia-based layouts, graphics, animation and/or content
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Uses graphic design computer software and tools to compose original images for branding, marketing collateral, training material, etc.
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Contributes to brainstorming and development of design content and collateral
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Utilizes design principles, industry best practices and current trends using emerging technologies in new media
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Solicits and analyzes feedback to increase effectiveness of design
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Supports departmental staff in the following applications: Adobe Creative Suite, Canva, and Microsoft Office
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Perform other job duties as assigned.
Secondary Responsibilities (preferred by not required)-
Create and develop basic multimedia content (audio/video) for internal and external communications, such as organization announcements, social media promotions, and corporate training materials.
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Utilize simplified design tools like Canva to produce templated or simple animated video designs and social media visuals.
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Support the visual planning process by contributing to simple scripts and storyboards for marketing projects.
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Contribute to the execution of simple visual projects, including basic editing, importing, and exporting of short video lips.
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Assist with coordinating basic logistics for content creation, such as organizing visual assets and sourcing necessary design elements.
Education/Experience-
Bachelor's degree in graphic design, marketing, communications, journalism or related concentration is required.
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Experience or training in graphic design is preferred.
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Experience with post-production responsibilities such as digital video editing, still and motion graphics design, and video compression for multiple delivery platforms is required.
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Minimum five (5) years’ experience in marketing, journalism or related field is required.
Knowledge, Skills and Abilities-
Familiarity with foundational audio concepts, such as small format mixers, compression, EQ, multi-track editing, and recording techniques.
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Familiarity with design programs
- Ability to coordinate production of printed designs with vendors.
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Ability to manage multiple tasks and simultaneous projects and work well in fast-paced environment with attention to detail are required.
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Photography or videography skills are not required.
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Experience in Adobe Creative Suite, Canva and MS Office is required.
Working Environment-
Exciting, challenging and growing team environment that requires delivery of accurate, creative, timely and cost-effective solutions.
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Normal office environment.
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Virtual office environment available.
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Computer intensive.
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Some medium lifting and bending.
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Moderate travel required.
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