Ear Professionals Group is dedicated to helping connect hearing providers with patients through trusted programs and strong relationships. Hearing benefit and discount programs through Ear Professionals Group connect more than 80 million potential members with hearing solutions. Our team’s mission is to be focused on making hearing technology more affordable and accessible.
Summary
The Marketing Manager, DTC Web & Email Strategy is responsible for scaling our direct-to-consumer web and email marketing capabilities by building effective processes, establishing governance frameworks, and managing high-performing agency partnerships. The ideal candidate thrives at the intersection of strategy and execution—bringing structure to complex workflows, ensuring seamless collaboration across internal teams and external partners, and delivering consistent, high-quality customer experiences. By orchestrating end-to-end campaign execution, optimizing tools and processes, and enforcing accountability through clear KPIs and reporting, this role will play a key part in enabling efficient operations and delivering measurable business impact.
Responsibilities
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Support end-to-end DTC email marketing program management by establishing execution frameworks, coordinating cross-functional and agency teams, and ensuring best practices in segmentation, personalization, testing, and deliverability to drive timely, high-quality campaign execution.
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Enable DTC website strategy and execution by collaborating cross-functionally with internal teams and external agencies to deliver high-quality digital experiences, ensuring adherence to SEO, CRO/DXO, UX, and brand standards while implementing governance processes and coordinating development timelines and releases.
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Drive the design and continuous improvement of scalable end-to-end marketing workflows and governance processes across the hearing conversion funnel for web and email campaigns, ensuring efficient execution, cross-functional alignment, and ongoing optimization through automation and performance-driven insights.
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Facilitate end-to-end agency and vendor management by defining scope, KPIs, and SLAs, leading onboarding and performance reviews, and ensuring partners deliver high-quality work on time and within budget while optimizing resources and identifying new capabilities.
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Champion performance and accountability by defining and tracking KPIs, building robust reporting frameworks, leading structured test-and-learn initiatives, and ensuring transparency through clear insights, dashboards, and regular stakeholder communication.
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Serve as the central connector across cross-functional teams and partners by translating business goals into strategic roadmaps, clear briefs and execution plans, driving alignment, collaboration, and accountability across marketing, product, analytics, creative, and agency stakeholders.
Qualifications
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Bachelor’s degree in Marketing, Business, or related field
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5+ years of experience in digital marketing, marketing operations, or campaign management
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Proven experience managing external agencies and vendors
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Strong background in process design, workflow management, and program execution
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Hands-on experience with: Email and web platforms (Salesforce Marketing Cloud, HubSpot CMS Webflow, etc.)
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Experience in complex, matrixed organizations or enterprise environments
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Familiarity with marketing automation, CRM, and CDP ecosystems
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Experience managing multi-agency models (creative, media, technical)
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Understanding of governance models and compliance processes
Benefits & Perks
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Competitive salary and performance-based incentives
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Medical, dental, and vision coverage starting first day
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Health Savings Accounts with company contributions
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Paid time off and holidays, including floating holiday
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401(k) plan with company match
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Employee assistance program and wellness resources
Compensation Range
$95,000.00 to $115,000.00 per year
The expected compensation range for this position reflects what we reasonably anticipate offering for this role. The final compensation will be determined by a variety of factors, including education, qualifications, skills, prior experience, demonstrated competencies, and geographic location. The total compensation package may include base salary along with eligibility, after a qualifying period, to participate in performance-based and discretionary incentive programs.
Ear Professionals Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other status protected by law.
