Digital Account Executive WWAY-TV / Cape Fear Region Position Summary WWAY is seeking a motivated and results-driven Account Executive with a strong knowledge of digital marketing and TV to develop, sell, and manage digital advertising solutions for local and regional businesses. This role is responsible for generating new business, maintaining strong client relationships, and helping advertisers achieve measurable results through WWAY’s suite of digital marketing products. The ideal candidate is a self-starter who understands digital marketing trends, enjoys building relationships, and is passionate about helping businesses grow through innovative advertising solutions. Essential Duties & Responsibilities Develop and maintain relationships with local businesses, agencies, and community partners. Prospect, qualify, and secure new digital advertising clients. Present and sell WWAY's ABC, CBS and CW stations Present and sell WWAY’s digital marketing solutions, including: o Display Advertising o Video Advertising o Streaming/CTV Advertising o Social Media Campaigns o Search Engine Marketing (SEM) o Website Retargeting o Email Marketing o Sponsored Content o Event Sponsorships Create customized digital marketing proposals based on client goals and budgets and present monthly digital reporting to clients. Conduct client needs assessments and provide strategic recommendations. Develop, sell, and manage new and existing digital advertising Meet or exceed monthly, quarterly, and annual revenue goals. Manage campaign execution in partnership with digital support teams. Monitor campaign performance and provide regular reporting to clients. Attend networking events, community functions, and chamber activities to build business relationships. Stay current on industry trends, digital marketing innovations, and competitive media offerings. Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field preferred. Minimum 2 years of sales experience; media or digital advertising sales experience preferred. Strong understanding of digital marketing platforms and advertising strategies. Excellent presentation, communication, and negotiation skills. Ability to build and maintain long-term client relationships. Proven ability to meet revenue goals and manage multiple accounts. Strong organizational and time-management skills. Valid driver’s license and reliable transportation. Preferred Skills Experience selling digital media, television, radio, or integrated marketing campaigns. Knowledge of Google Analytics, digital reporting tools, and social media advertising platforms. Strong networking and community engagement abilities. Ability to analyze data and translate results into actionable recommendations for clients. Compensation & Benefits Competitive base salary plus commission opportunities. Health, dental, and vision insurance. Paid vacation and holidays. Retirement plan options. Professional development and training opportunities. Opportunity to work with a trusted local media brand serving the Cape Fear region. Why WWAY? At WWAY, we help local businesses connect with audiences across television, digital, streaming, social media, and community events. Our team is dedicated to delivering innovative marketing solutions while maintaining strong relationships throughout the communities we serve.
Pay: $40,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
