Reports to: Creative Manager
FLSA Status: Full-time; Exempt
We're looking for a strategic, creatively minded social media leader to own the vision behind Peepers organic social presence. This person thinks in campaigns and content pillars, not just individual posts, and has a sharp eye for the aesthetic that makes a feed feel like Peepers. They set the direction, translate the marketing calendar into clear briefs for the content and creator teams, and know how to read performance data and turn it into a smarter strategy. This is a strategy and direction role, not a hands-on production role.
The Social Media & Influencer Marketing Manager owns the high-level strategy and performance of Peepers organic social media presence across Instagram, TikTok, Facebook, YouTube, and Pinterest. This role sets the content calendar and channel strategy that the Digital Content Creator executes day to day, and works closely with the Creative Manager to establish brand aesthetic and ensure creative direction aligns with marketing priorities.
This person also shapes Peepers influencer and creator strategy: working closely with the Brand Partnerships Lead they help decide what content Peepers needs from creators based on the marketing calendar, weigh in on the right creator profiles to pursue, and review creator content for brand and aesthetic fit. The Brand Partnerships & Collaborations Manager continues to own outreach, negotiation, budget, timelines, deliverables, and the day-to-day partner relationship.
Organic Social Strategy & Creative Direction
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Own Peepers’ highlevel organic social media strategy, setting the vision, goals, and content pillars across Instagram, TikTok, Facebook, YouTube, and Pinterest.
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Maintains standards for organic social content, ensuring every piece reflects Peepers’ brand identity and elevated visual style.
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Owning overall look and feel of Peepers social feeds in partnership with the Digital Content Coordinator. The content mix of each feed reads as a cohesive, intentional aesthetic at a glance, not just a series of individual posts.
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Build and maintain the monthly and quarterly organic content calendar, campaign briefs, and channelspecific content series, aligning social with the broader marketing calendar.
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Own organic growth and engagement goals for each platform; track and report on performance against those goals, translating analytics into actionable strategy.
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Monitor platform algorithm shifts, emerging trends, and competitive social activity, and translate learnings into strategy and content pillar updates.
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Translate campaign and product priorities into clear creative briefs and a realistic content plan for the Digital Content Creator and any supporting creators.
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Partner with the Digital Content Creator to ensure daytoday content execution stays aligned with strategy, brand voice, and the campaign calendar, without micromanaging execution.
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Collaborate with crossfunctional teams (creative, ecommerce, product, customer service) to ensure social strategy supports broader business goals and campaigns.
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Present organic social performance, strategy, and creative direction to leadership on a regular cadence.
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Provide strategic input on paid social content where it overlaps with organic, partnering with the team responsible for paid media execution.
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Monitor social listening tools and broader conversation (branded, unbranded, and competitor) to surface trends, sentiment shifts, and content opportunities that inform strategy and the content calendar.
Influencer & Creator Content Strategy
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Partner with the Brand Partnerships Lead to translate the marketing calendar into influencer and creator content briefs, defining what content, format, and messaging Peepers needs from each partner.
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Provide strategic input on creator and influencer profile fit — audience, aesthetic, engagement quality, and brand alignment — to help the Brand Partnerships & Collaborations Manager source the right partners.
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Review creator content concepts and deliverables for brand, aesthetic, and strategic alignment before they go live.
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Identify content gaps in the organic calendar that influencer or creator partnerships could fill, and proactively flag those needs to the Brand Partnerships & Collaborations Manager.
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Stay current on emerging creators, platform trends, and influencer marketing best practices in the eyewear, fashion, and lifestyle space, and bring fresh ideas to the partnership pipeline.
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Support a smooth handoff of approved creator content into the organic content calendar and channel strategy.
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5+ years of experience in social media strategy or management for a consumer, fashion, lifestyle, or DTC brand, with a track record of growing organic channels.
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Strong creative eye and deep understanding of visual and brand aesthetics; able to artdirect content and give clear, specific creative feedback.
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Proven experience building and managing content calendars, campaign briefs, and multiplatform social strategy.
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Comfort with social analytics and reporting tools; able to translate data into clear strategic recommendations.
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Experience briefing or collaborating with influencers, creators, or external content partners strongly preferred.
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Excellent written and verbal communication skills; able to turn strategy into clear, actionable briefs for creative and partner teams.
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Strong crossfunctional collaboration skills; comfortable partnering with creative, ecommerce, product, and partnerships teams.
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Highly organized and deadlinedriven, with the ability to manage multiple channels, campaigns, and stakeholders at once.
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Deep, current knowledge of Instagram, TikTok, YouTube, Facebook, and Pinterest — algorithms, formats, and audience behavior.
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Bachelor’s degree in Marketing, Communications, or a related field preferred (or equivalent experience).
We’re a 4th generation, family- run company that began with a quest to find upbeat eyewear. From our exclusive handcrafted design inspired by trends, dedication to quality, and thoughtful customer experience; our family’s legacy is dedicated to empowering our customers to express their unique sense of style season after season with trend-setting eyewear. Our Main Office and Distribution Center is located in Michigan City, Indiana
