Job Overview
We are seeking a dynamic and innovative Social Media Manager specialized in Laser & Med Spa services to elevate our brand presence across digital platforms. In this energetic role, you will craft compelling content, develop strategic campaigns, and foster meaningful relationships with our audience. Your expertise will drive engagement, boost brand awareness, and support our growth objectives through creative storytelling and data-driven marketing strategies. If you thrive in a fast-paced environment and are passionate about the beauty and wellness industry, this is your chance to make a significant impact!
Duties
- Develop and execute comprehensive social media strategies tailored to the Laser & Med Spa industry, aligning with overall branding goals.
- Create engaging, high-quality content including graphics, videos, photography, and written posts using Adobe Creative Suite tools such as Photoshop and Illustrator.
- Manage daily social media activities across platforms like Facebook, Instagram, TikTok, and LinkedIn using tools like Hootsuite and Buffer for scheduling and analytics.
- Monitor social listening channels to gather insights on customer sentiment, emerging trends, and competitor activity to inform content planning.
- Implement targeted Facebook Advertising campaigns to increase visibility and attract new clients while optimizing ad performance through Google Analytics and web analytics tools.
- Cultivate relationships with influencers, clients, and media outlets through effective public relations strategies to enhance brand reputation.
- Conduct keyword research for SEO purposes to improve organic reach and visibility on search engines.
- Track campaign performance metrics using web analytics tools; prepare reports that highlight successes and areas for improvement.
- Collaborate with the team on branding initiatives, e-commerce promotions, and special events to maximize outreach efforts.
- Proofread all content for accuracy, consistency, and brand voice before publication to ensure professional quality.
Qualifications
- Proven experience managing social media platforms within the beauty or wellness industry, preferably in Laser & Med Spa services.
- Strong proficiency in Adobe Photoshop, Illustrator, and Adobe Creative Suite for graphic design and video editing purposes.
- Familiarity with social media management tools such as Hootsuite and Buffer; experience with Facebook Advertising is essential.
- Knowledge of SEO best practices, keyword research techniques, Google Analytics, and web analytics tools.
- Excellent communication skills with an eye for detail; capable of proofreading content thoroughly.
- Ability to develop creative content tailored to target audiences while maintaining brand consistency.
- Experience in public relations, relationship management, digital marketing strategies including social listening and branding initiatives.
- Skills in photography and video editing to produce visually appealing promotional materials.
- A proactive mindset with strong organizational skills; able to manage multiple projects simultaneously in a fast-paced environment. Join us as a Social Media Manager (Laser & Med Spa) where your creativity fuels our growth! Be part of a vibrant team dedicated to inspiring confidence through innovative beauty solutions—your expertise will help shape our digital footprint while connecting authentically with our community!
Pay: $12.00 - $13.00 per hour
Benefits:
- Flexible schedule
- Referral program
Work Location: In person
