The Mission
We are looking for a high-energy, process-driven CRM & Business Development Center (BDC) Manager to serve as the "air traffic control" of our sales operations. Your goal is simple but vital: ensure no lead is left behind, every customer interaction is logged, and our sales team is operating at peak efficiency.
In this role, "follow-up" isn't just a templated email; it is a high-touch, video-first strategy. You will be the champion of personal interaction, ensuring our digital outreach feels as warm and professional as an in-person greeting.
Key Responsibilities
1. CRM Mastery & Oversight
- Database Hygiene: Act as the primary administrator for VinSolutions. Ensure data integrity, remove duplicates, and manage user permissions.
- Lead Distribution: Monitor the flow of incoming leads to ensure they are assigned instantly and fairly according to company routing rules.
- Workflow Optimization: Build and refine automated follow-up sequences that blend automation with mandatory "human touch" tasks.
2. High-Touch Personal Interaction & Video Strategy
- Video Lead Engagement: Spearhead and enforce the use of video messaging for lead responses. You will ensure every client receives a personalized video face-to-face introduction.
- Relationship Management: Monitor the "tone" of communications. You aren't just checking for completion; you are checking for quality, empathy, and personalization in every text and email.
- Concierge Experience: Personally step in to handle high-value or complex lead inquiries to ensure a "white-glove" transition to the sales floor.
3. BDC Accountability & Coaching
- Accountability: Audit sales staff activity daily. Are they calling? Are they filming their videos? You provide the "nudge" to keep them on track.
- Training: Conduct weekly coaching sessions on "Camera Presence" and digital communication techniques to help the sales team build rapport through a screen.
- Reporting: Monitor key metrics including Lead Response Time (LRT), Appointment Show Rates, and Video Engagement Analytics.
Requirements
- Experience: 2+ years in a BDC or CRM Management role.
- Digital Personality: You must be comfortable on camera and capable of teaching others how to be authentic and engaging via video.
- Tech-Savvy: Expert-level knowledge of CRM logic and video messaging platforms.
- Communication: Exceptional written and verbal skills. You believe that "personal" beats "automated" every time.
- The "Hustle" Factor: You understand that speed-to-lead is critical, but the quality of that first interaction is what wins the deal.
