REAL New York is a full-service residential real estate brokerage serving clients across Manhattan, Queens, and Brooklyn. We collaborate with landlords and developers on a diverse range of properties, from walk-up buildings and conversion projects to luxury new developments. Our mission is to raise the bar in landlord representation and new development strategy.
We are seeking a New Development Manager to lead projects from early planning through full lease-up. This role partners closely with developers during pre-development, ensuring seamless execution into marketing and driving successful absorption. The Manager will serve as the strategic lead and cross-functional connector across development, marketing, operations, and leasing.
This is a highly client-facing role that requires regular collaboration with developers, landlords, ownership teams, and internal departments to successfully move projects from planning through launch and full lease-up. The ideal candidate is an exceptional communicator who can build trusted relationships, manage multiple stakeholders, and keep complex projects moving forward.
Key Responsibilities
Pre-Development Strategy & Advisory
- Serve as the primary point of contact for developers, landlords, and ownership teams throughout the project lifecycle.
- Advise on unit mix, layouts, finishes, and amenity programming to strategically position assets for optimal performance and long-term tenancy.
- Conduct site walkthroughs, assess readiness, and build delivery timelines through launch.
- Perform market research and pricing analysis.
- Manage ongoing communication with developers, landlords, and ownership teams regarding project timelines, deliverables, pricing strategy, launch readiness, leasing performance, and next steps.
Marketing & Launch Strategy
- Partner with the Director of Marketing to develop branding, creative, launch strategy, broker outreach and strategic partnerships.
- Create agent-facing resources and project reference materials.
- Oversee leasing office setup, building policies, fee structures, and application workflows.
Leasing Leadership & Performance
- Develop staffing plans in partnership with the People Team; recruit and retain high-performing leasing agents.
- Lead, mentor, and manage on-site leasing teams to ensure service excellence and strong leasing velocity.
- Drive weekly and monthly absorption targets with on-site teams.
- Lead weekly reporting on lead quality, response time, and leasing performance metrics.
- Optimize conversion funnels, templates, and CRM nurturing campaigns.
- Implement unit-level pricing strategies based on line, floor, and view premiums aligned with absorption goals.
- Monitor market comps and adjust concessions and marketing spend accordingly.
- Ensure compliance with all NYS, NYC, and federal regulations.
Business Development Support
- Support pitch preparation through research, financial modeling, and presentation development.
- Participate in pitch meetings and follow-up strategy.
- Manage project offboarding, reporting, and case study development.
Qualifications
- 8+ years of real estate experience, including 5+ years in new development leasing.
- Deep expertise in projected rents, layout optimization, amenity programming, and asset positioning.
- Strong project management and organizational skills.
- Comprehensive understanding of NYC market trends and value drivers.
- Ability to provide strategic insight from project inception through successful lease up.
Why REAL New York?
This is an opportunity to shape high-profile developments across New York City and play a defining role in project success from blueprint to stabilization. If you are strategic, detail-oriented, and passionate about elevating new development leasing, we’d welcome the opportunity to connect.
Pay: $120,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Experience:
- New Development: 8 years (Preferred)
- Real Estate: 8 years (Preferred)
License/Certification:
- Real Estate License (Required)
Ability to Commute:
- New York, NY 10001 (Required)
Work Location: In person
