About the Role
We are a growing Indiana-based business seeking a proactive E-commerce & Digital Marketing Specialist to take ownership of our online storefront and digital growth initiatives. This role is ideal for someone who enjoys variety, moving confidently between creative marketing campaigns, technical Shopify operations, content development, and internal workflow improvements.
What You’ll Own
In this position, you will be the primary driver of our web presence, managing Shopify updates, executing ROI-focused advertising campaigns, creating digital content, and supporting operational efficiency through Airtable databases and automated workflows.
Ideal Fit
The ideal candidate combines digital marketing strategy, database management, and strong independent execution. We especially value forward-thinking professionals who use modern technology and AI tools to work smarter, improve productivity, and increase daily impact.
Key Responsibilities
- Shopify Store Administration: Manage product listings, collections, pricing, apps, theme updates, and overall site user experience.
- Digital Marketing & Paid Ads: Manage Google Ads and other paid campaigns, monitor performance, and optimize for stronger ROI.
- Content Creation: Write and update product descriptions, blog posts, promotional copy, landing pages, and other website content.
- Visual Asset Creation: Capture product and facility photography and perform basic editing for web and marketing use.
- SEO & Organic Growth: Apply SEO best practices, including meta tags, keywords, and alt text, to improve organic visibility.
- Email Marketing: Support newsletter and email campaigns, including list segmentation, setup, deployment, and performance review.
- Analytics & Reporting: Track website traffic, leads, sales, and campaign performance using Shopify Analytics and GA4.
- Operations & Automations: Build and maintain Airtable databases, views, interfaces, and automated workflows that support internal operations.
- Cross-Functional Collaboration: Work with sales and production teams to keep product data accurate and recommend digital improvements that support sales growth.
Ideal Candidate Qualifications
- Experience: 2+ years managing Shopify stores and optimizing Google Ads/PPC campaigns.
- Technical & Operations: Proficient in Airtable databases, interfaces, and automations; basic HTML/CSS knowledge preferred.
- AI Tool Fluency: Comfortable using AI tools to improve content creation, data analysis, workflows, and ad copy.
- Creative Skills: Strong writing skills with comfort in photography and basic image editing, or a willingness to learn.
- Data Literacy: Proficient in Google Analytics and e-commerce reporting.
- Work Style: Self-motivated and able to work independently after initial training.
- Industry Experience: Manufacturing, industrial products, or B2B experience preferred.
- Education: Bachelor’s degree in Marketing, Business, Communications, IT, or a related field preferred.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
Application Question(s):
- Do you have experience using Airtable or a similar database?
Education:
Experience:
- Analytics: 2 years (Preferred)
- Digital marketing: 2 years (Preferred)
- Shopify: 2 years (Preferred)
- Content creation: 2 years (Preferred)
Ability to Commute:
- Elwood, IN 46036 (Required)
Work Location: In person
