Location: In-Office (Scottsdale, AZ)
Reports To: Marketing Director
Type: Full-Time
Position Summary
Solar Cancellation Resource Center is seeking a results-driven Marketing Manager to lead all paid acquisition efforts and oversee the performance of external lead providers across multiple brands. This person will supervise a team of Paid Media Specialists managing Meta, Google, and TikTok campaigns, and ensure each channel consistently hits a minimum 4X ROI.
In addition to campaign oversight, this role is also responsible for evaluating third-party lead vendors, holding them accountable to performance expectations, and ensuring every dollar spent contributes to scalable, profitable growth.
Key Responsibilities
Paid Media Oversight
- Directly oversee Paid Media Specialists managing campaigns across Meta, Google, and TikTok
- Ensure all channels are meeting key performance targets including CPA, CPL, ROAS, and conversion rates
- Approve campaign structures, audience strategies, and A/B testing initiatives
- Review daily and weekly spend pacing, ensuring budgets are optimized and aligned with ROI targets
- Work closely with creative and analytics teams to guide campaign optimization
Lead Provider Performance
- Continuously monitor and assess the performance of multiple lead providers, ensuring accountability and consistent ROI
- Serve as the primary point of contact for vendors, holding regular performance check-ins and aligning on campaign goals
- Use data-driven insights to identify what’s working, what’s underperforming, and why—then recommend and implement targeted solutions
- Compare vendor leads with internally generated leads to assess quality and conversion
- Recommend scaling, pausing, or cutting vendors based on performance outcomes
- Develop and implement optimization strategies to improve lead conversion rates and overall campaign efficiency
Reporting, Forecasting & Analytics
- Track and analyze key KPIs across both paid channels and vendor lead sources
- Prepare and present weekly and monthly performance reports to leadership, including insights and strategic recommendations
- Identify opportunities for growth, efficiency, and cost savings across all campaigns and lead sources
- Forecast performance trends and use historical data to inform budget planning
Strategic Collaboration
- Collaborate closely with Sales, Creative, and Executive teams to ensure marketing efforts are aligned with business growth goals
- Support the Marketing Director in quarterly planning and cross-departmental initiatives
Team Leadership
- Conduct regular check-ins and performance reviews with Paid Media Specialists
- Provide mentorship and guidance to help the team grow and stay current with platform updates
- Foster a culture of accountability, continuous testing, and performance-driven decision-making
Qualifications
- 2–5 years of experience in digital marketing, paid media management, or performance marketing, with team leadership experience
- Proven success managing or overseeing campaigns across Meta, Google, and TikTok
- Strong working knowledge of third-party lead generation channels and vendor management
- Ability to analyze complex performance data and extract clear, actionable insights
- Excellent communication, organization, and project management skills
- Experience using tools like Google Ads, Meta Ads Manager, TikTok Ads Manager, Google Analytics, and performance dashboards
What We Offer
- Competitive salary + performance bonuses
- High-impact leadership role with visibility across the company
- Fast-growing, entrepreneurial work environment
- A collaborative in-office culture that values results and innovation
- Opportunity to shape performance marketing strategy across multiple channels and vendors
Job Type: Full-time
Pay: $70,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Work Location: In person
