Job Overview
We are seeking a dynamic and results-driven Marketer specializing in Nursing Home and Dialysis services to join our vibrant team. In this role, you will develop and execute innovative marketing strategies to promote our healthcare facilities, enhance brand visibility, and attract new residents. Your expertise will help us connect with families, healthcare professionals, and community partners through compelling campaigns across multiple channels. This paid position offers an exciting opportunity to make a meaningful impact in senior care and dialysis services while honing your marketing skills in a fast-paced environment. We are also open to have someone work as a consultant.
Responsibilities
- Design and implement comprehensive marketing plans tailored to nursing home and dialysis service offerings, emphasizing digital, print, and community outreach strategies.
- Manage and optimize digital marketing campaigns including SEO (Search Engine Optimization), Google AdWords, email marketing, and performance marketing initiatives to increase online visibility and engagement.
- Develop engaging content for websites, newsletters, and promotional materials that resonate with target audiences and highlight the unique benefits of our healthcare services.
- Utilize marketing automation tools and analytics platforms such as Google Analytics to track campaign performance, analyze data trends, and refine strategies for maximum ROI.
- Coordinate advertising sales efforts by creating compelling proposals for potential partners and managing multichannel advertising campaigns across print, digital, and social media outlets.
- Conduct research on industry trends, competitor activities, and target demographics to inform strategic decision-making.
- Collaborate with product management teams to ensure consistent messaging aligned with brand standards while managing budgets effectively for all marketing initiatives.
Skills
- Proficiency in SEO techniques, social media marketing, multichannel marketing strategies, and digital advertising platforms such as Google AdWords and Facebook Advertising.
- Strong knowledge of Adobe Creative Suite (Photoshop, Illustrator) for content creation; familiarity with WordPress for website management; basic HTML skills are a plus.
- Experience with content marketing, copywriting, research methodologies, and analytics tools including Google Analytics.
- Ability to manage marketing automation systems and execute performance marketing campaigns that drive measurable results.
- Excellent sales skills with experience in advertising sales or B2B marketing partnerships within the healthcare or senior care sectors.
- Skills in budgeting for campaigns while maintaining high standards of quality across print advertising and digital channels.
- Knowledge of e-commerce platforms relevant to healthcare services is advantageous; familiarity with product management principles is beneficial. Join us as we elevate our healthcare services through innovative marketing! This role offers an engaging environment where your creativity meets strategic thinking—helping us reach more families in need of compassionate nursing home and dialysis care while advancing your professional journey in the vibrant field of healthcare marketing.
Clinical background is a plus
Pay: $75,000.00 - $80,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
Work Location: In person
