Job description:
ArtSkills, Inc. is seeking a creative, collaborative and highly motivated Video & Social Content Creator to join our fast-paced team in Bethlehem, Pennsylvania. ArtSkills is a family-owned national company rooted in the art, craft and consumer-products industries. We create products sold through major retailers and develop digital content supporting product launches, social media, e-commerce, retail partnerships and marketing campaigns.
This role is approximately 70% social-first video content creation, with additional responsibility for product videos, demonstrations, tutorials, sizzles and other digital marketing assets.
The ideal candidate for this role is someone who genuinely enjoys developing social content and can independently turn a product, campaign priority or initial creative direction into an engaging finished video.
The Video & Social Content Creator will research trends, brainstorm concepts, develop scripts, film, and edit content through final delivery. This person should be comfortable taking an idea and running with it, while also collaborating with our Digital Marketing Manager, Marketing team and cross-functional teams on larger campaigns.
Video and Social Content Responsibilities
- Research social media trends, formats and audience behaviors to develop original video concepts based on product priorities and campaign goals.
- Brainstorm recurring social series and new ways to demonstrate ArtSkills products on camera.
- Write hooks, scripts, storyboards and shot lists.
- Plan shoots, including products, props, sets, locations and talent.
- Produce social-first videos, product demonstrations, sales ads, tutorials, sizzles and other marketing content.
- Film with smartphones and professional DSLR or mirrorless cameras using studio lighting and audio equipment.
- Direct on-camera talent and help contributors feel comfortable and natural during shoots.
- Participate on camera or serve as hands-in-frame talent as needed.
- Edit content using Adobe Premiere Pro and, when appropriate, CapCut or other social-first editing tools.
- Add captions, graphics, music, sound effects and basic motion graphics.
- Create alternate cutdowns, aspect ratios and platform-specific versions.
- Export content for social media, e-commerce, websites, retailer presentations and other marketing uses.
- Collaborate with marketing and cross-functional teams on product launches, retail initiatives and seasonal campaigns.
- Organize footage, project files and final assets for future use.
- Review performance and apply insights to future concepts and creative decisions.
- Manage multiple projects and deadlines with limited day-to-day direction.
Required Qualifications
- At least 3+ years of relevant professional experience creating, filming and editing video content for social media, digital marketing or consumer brands.
- Bachelor’s degree in video production, film, digital media, communications, marketing or a related field, or equivalent professional experience.
- A strong portfolio of short-form videos demonstrating personal involvement in concept development, filming and editing.
- Proven ability to turn a product, campaign goal or creative direction into original content and carry it through final delivery.
- Strong understanding of current social video formats, conventions and trends.
- Proficiency in Adobe Premiere Pro, including video editing, color correction, audio and captions.
- Experience filming with smartphones and professional cameras (DSLR or mirrorless).
- Working knowledge of studio lighting, audio and video-production equipment.
- Ability to develop effective hooks, scripts, storyboards and shot lists.
- Ability to manage multiple projects, meet deadlines and move work forward with limited day-to-day direction.
- Strong creative judgment, attention to detail and ability to effectively incorporate feedback.
- Strong written, verbal and interpersonal communication skills.
- Authorization to work in the United States
Additional Preferred Experience
- Experience creating content for consumer products, toys, crafts, retail or e-commerce.
- Comfort directing talent or appearing on camera or as hands-in-frame when appropriate.
- Product photography, product styling or set design experience.
- Experience using CapCut to create quick-turn social content.
- Strong visual-design skills with an understanding of typography and layout.
- In-depth knowledge of Adobe After Effects, Photoshop and/or Illustrator.
- Experience with motion graphics, animation, visual effects or customizable video templates.
- Experience creating content for both organic and paid social media.
- Familiarity with social media performance metrics and using results to guide future creative decisions.
Portfolio Requirement
Applicants must submit relevant work samples to be considered. Candidates should be prepared to explain their individual contributions to selected projects, including concept development, scripting, filming and editing.
Position Details
- Location: Bethlehem, Pennsylvania
- Work arrangement: Full-time and in person
- Schedule: Monday through Friday, eight-hour day shift
- Experience: Three or more years of relevant professional experience.
- Compensation: Commensurate with experience, plus benefits and 401(k)
- Travel: Not required
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
