Who We Are:
At Mindr and our family of brands, we are dedicated to being a force for good. That's why we provide substance use safety, detection and monitoring products and services that help people live responsibly and keep communities safe.
Always Aware. Always Guiding.
This role will serve as the commercial leader of the Keepr product family, accountable for demand generation, revenue growth, margin performance, market share, and customer experience. You will set the strategy, build the plan, and drive execution across every lever that moves the business.
What You'll Be Doing:
- Providing leadership in defining the product innovation strategy/roadmap and new product opportunities as well as actively supporting overall launch strategy
- Growing customer lifetime value (LTV) through subscriptions, attachments & new services
- Serve as a General Manager to the business, optimizing forecasting, cost management, and revenue for product GTM strategies
- Leading development activities in all product categories from conceptualization through development and launch execution to meet critical customer requirements
- Ensuring development of all support materials and activities needed to successfully launch new products and build brand strength, including support materials, education materials, press materials and presentations
- Optimizing awareness and brand building, cultivating and extending customer engagement and loyalty, activating and extending the Ideal Image consumer base
- Driving vision, research, and identification of white space opportunities and developing the vision for a new product development
What You'll Bring to the Table:
- General Management or New Product launch skills suitable for a high growth, entrepreneurial environment
- Expertise scaling disruptive and innovative consumer brands: history of establishing a strong brand image and identity; skillset and prior experience visualizing and actualizing the full potential of a brand; exemplary understanding of product strategy
- Proven experience successfully launching products and brands to market and achieving product market fit
- Strong leadership skills; ability to inspire and motivate a team: cultivate or attract the best talent in the marketplace across key functional areas; structured, yet strategic approach with direct reports; support a dedicated, collaborative and entrepreneurial culture
- Execute against company vision, strategy, and priorities.
- Providing leadership in defining the product innovation strategy/roadmap and new product opportunities as well as actively supporting overall brand strategy
- Growing customer lifetime value (LTV) through subscriptions, attachments & new services
- Serve as a General Manager to the business, optimizing forecasting, cost management, and revenue for product GTM strategies across sales and marketing
- Leading development activities in all product categories from conceptualization through development and launch execution to meet overall brand strategies and objectives
- Ensuring development of all support materials and activities needed to successfully launch new products and build brand strength, including support materials, education materials, press materials and presentations
- Build and adhere to an annual operating and investment budget. Manage the business by identifying and staying current on key KPIs which may evolve as the business matures.
Why Join Mindr?
At Mindr (https://mindr.com/?utm_source=chatgpt.com), we’re more than an industry leader-we’re a mission-driven company committed to helping people live and drive responsibly. As the nation’s largest interlock provider, we continue to grow rapidly while investing in our people, culture, and future.
What Makes Us a Top Workplace?
Join a company where innovation, growth, and people come first.
Equal Opportunity Employer
It is and will continue to be the policy of CST, LLC to practice a program of equal employment opportunity designed to assure that employment and advancement opportunities are made available to all employees and applicants based on individual qualifications and without unlawful regard to race, religion, color, veteran status, national origin, disability, age, gender identity, sexual orientation, sex or genetic information.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
