General Sales Manager
Washington, DC Metropolitan Area
A high-volume automotive dealership in the Washington, DC metropolitan area is seeking an experienced General Sales Manager to lead its new and pre-owned vehicle sales operations.This is a confidential opportunity for a proven automotive leader who understands how to grow sales, protect gross profit, develop a high-performing team, and deliver an exceptional customer experience. The ideal candidate is highly motivated, process-driven, and comfortable taking full ownership of departmental performance.
Position Responsibilities
The General Sales Manager will oversee the day-to-day performance and profitability of the dealership’s new and pre-owned sales departments.
Key responsibilities include:
- Lead, coach, and develop sales managers and sales professionals
- Establish monthly and annual objectives for unit volume, gross profit, customer satisfaction, and departmental expenses
- Analyze sales performance and financial data to identify opportunities for improvement
- Manage vehicle inventory levels, aging, pricing, and merchandising
- Implement and maintain a consistent, structured sales process
- Assist managers and sales professionals with deal structuring, desking, negotiations, and closing
- Develop realistic but aggressive individual and departmental performance goals
- Ensure appropriate staffing and scheduling based on business needs
- Monitor market conditions, competitive activity, and local automotive sales trends
- Promote strong customer retention and resolve escalated customer concerns
- Partner with dealership leadership to prepare operating forecasts and departmental budgets
- Maintain accountability while creating a positive, energetic, and professional sales culture
- Ensure dealership policies, manufacturer requirements, and applicable regulations are followed
Qualifications
Qualified candidates should have:
- At least one year of successful experience as an automotive General Sales Manager
- A demonstrated ability to increase new-vehicle sales and overall dealership performance
- Strong automotive retail, desking, structuring, negotiation, and closing skills
- Experience managing both new and pre-owned vehicle operations
- Proven leadership and supervisory experience
- A track record of recruiting, mentoring, developing, and retaining employees
- The ability to establish and execute a structured sales process that supports volume, gross profit, and customer satisfaction
- Strong knowledge of dealership financial statements, forecasting, inventory management, and key performance indicators
- Excellent verbal, written, and interpersonal communication skills
- A professional appearance and strong work ethic
- A positive attitude and high-energy leadership style
- The ability to perform effectively in a fast-paced, results-oriented environment
Compensation and Benefits
The dealership offers a competitive compensation package based on experience and performance, along with a comprehensive benefits program that may include:
- Medical, dental, and vision insurance
- Short-term and long-term disability coverage
- Life insurance
- 401(k) retirement plan
- Paid holidays and paid time off
- Employee discounts on vehicle purchases, parts, and service
- Opportunities for professional development and internal advancement
- Participation in dealership-sponsored community initiatives
This posting is intended to provide a general overview of the position and does not include every responsibility that may be assigned. The selected candidate may be asked to perform additional duties based on the needs of the dealership.
Pay: $150,000.00 - $250,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Opportunities for advancement
- Paid training
- Professional development assistance
- Referral program
- Vision insurance
Work Location: In person
