General Manager (South Atlanta — New Territory Launch)
South Atlanta, GA | Full-time | Base + performance upside + ownership path
Crawlspace Medic is a fast-growing home services franchise specializing in crawlspace remediation and foundation repair. We’re launching a new Atlanta territory and hiring a General Manager to take it from zero to real —fast.
You’ll have the franchise playbook (“business in a box”) and support from the Franchise Ownership Team. Your job is to turn that into a thriving local business through revenue, reputation, and repeatable execution —while the branch gets built.
This role starts hands-on and evolves into a true market leader role as the business scales.
Fill the calendar : maximize inbound lead conversion and responsiveness
Run inspections and close work early on
Stand up the basics: shop/space, trucks, hiring, scheduling rhythm (minimum viable ops)
Build the early flywheel: clean installs reviews referrals compounding demand
Develop a local referral engine (realtors, home inspectors, pest/HVAC, trades, community partners)
Shift from doing everything to leading the functions (BD / Sales / Ops)
Own the market P&L and drive toward a multi-million-dollar operation
You’re a fit if you:
Have an owner mindset (high agency, decisive, accountable)
Are humble, gritty, and high motor —no ego, no excuses
Can sell consultatively and still ask for the close
Can wear multiple hats early without letting ops setup steal the scoreboard
Can build relationships and credibility in the community (BD instincts)
Are comfortable in blue-collar environments and crawlspaces
Great backgrounds: territory/branch launch leaders, home services leaders, military/athlete operators, commercial leaders who’ve owned outcomes and built teams.
First 90 days
Market infrastructure is live (space/trucks/crew basics)
Inbound leads convert into consistent weekly revenue
Early reviews + local presence are building
6–12 months
Predictable inspection volume
Referral partnerships producing real opportunities
Early team in place with clear handoffs
12–24 months
GM transitions from doer to leader
BD engine + sales execution run without heroics
Clear trajectory toward $2–3M+ market
Competitive base (commensurate with experience)
Performance-based upside / profit share
Benefits
Ownership path for the right leader (results-driven)
