Job DescriptionPosition Title: Director of Membership & Marketing
Department: Administration
Reports To: General Manager
FLSA Status: Exempt
Employment Status: Full-Time, Base Salary $75-$80k plus Commission Bonuses
Position Summary
The Director of Membership & Marketing is responsible for leading the Club's membership development, marketing, communications, member engagement, retail operations, and brand management. This leadership position develops and implements strategic initiatives that support membership growth and retention, strengthen member satisfaction, increase community awareness, and promote the Club's programs, services, and events.
The Director also oversees the Club's retail operation (Boatique), including merchandise purchasing, inventory management, financial performance, and supervision of retail staff. This position serves as an ambassador of the Waikiki Yacht Club and works collaboratively with members, committees, vendors, and department leaders to deliver an exceptional member experience.
Essential Functions
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.
Membership Development
· Develop and execute strategic plans to increase membership recruitment and retention.
· Serve as the primary contact for prospective members by conducting tours, explaining membership benefits, and guiding applicants through the membership process.
· Coordinate membership applications, sponsorships, committee reviews, and Board approvals.
· Maintain accurate membership records and database information.
· Develop outreach initiatives and partnerships that generate qualified membership leads.
· Monitor membership trends and prepare reports and recommendations.
· Attend Membership Committee meetings and provide updates on recruitment initiatives.
· Develop onboarding strategies that successfully integrate new members into the Club community.
Marketing & Communications
· Develop and implement comprehensive marketing strategies supporting membership, events, retail sales, and Club awareness.
· Manage the Club's brand identity across all marketing platforms.
· Create and oversee digital and print marketing campaigns.
· Manage website content, social media channels, email marketing, and digital communications.
· Design or coordinate the production of promotional materials, advertisements, signage, and collateral.
· Write, edit, and distribute newsletters, member communications, announcements, and promotional content.
· Monitor campaign performance using analytics and recommend improvements based on measurable results.
Member Engagement
· Foster a welcoming and engaging member experience through consistent communication and relationship building.
· Respond promptly and professionally to member inquiries and concerns.
· Coordinate member recognition and engagement initiatives.
· Conduct surveys and analyze member feedback to improve programs and services.
· Work collaboratively with committees to support member activities and Club initiatives.
Events & Promotions
· Plan, coordinate, and promote membership events, open houses, and Club programs.
· Develop marketing strategies to maximize event attendance.
· Coordinate event logistics with Club departments.
· Supervise staff and volunteers during assigned events.
· Evaluate event success and recommend improvements.
Retail Operations (Boatique)
· Direct all retail merchandising operations.
· Develop merchandise purchasing plans consistent with the Club's brand and budget.
· Source, purchase, and price merchandise.
· Maintain appropriate inventory levels through forecasting and inventory control.
· Analyze sales reports to optimize product mix and profitability.
· Establish and maintain vendor relationships and negotiate favorable purchasing terms.
· Ensure attractive visual merchandising and retail presentation.
· Supervise retail staff, including hiring, scheduling, training, coaching, and performance evaluations.
· Monitor inventory controls and loss prevention procedures.
Leadership & Administration
· Collaborate with the General Manager and department heads to achieve Club objectives.
· Prepare departmental budgets and monitor expenditures.
· Prepare reports for the General Manager, Board of Directors, and committees.
· Participate in strategic planning initiatives.
· Ensure compliance with Club policies and procedures.
· Maintain organized departmental records and files.
· Perform other duties as assigned.
Required CompetenciesLeadership
· Demonstrates initiative and accountability.
· Builds positive working relationships.
· Leads by example with professionalism and integrity.
· Motivates and develops staff while fostering teamwork.
Communication
· Exceptional written, verbal, and interpersonal communication skills.
· Strong presentation and public speaking abilities.
· Ability to communicate effectively with members, volunteers, vendors, and staff.
Customer Service
· Demonstrates exceptional hospitality and professionalism.
· Handles sensitive situations with discretion and diplomacy.
· Maintains a positive, member-first attitude.
Organizational Skills
· Excellent time management and project management skills.
· Ability to prioritize multiple projects simultaneously.
· Strong attention to detail and follow-through.
Analytical Thinking
· Ability to interpret membership trends, sales reports, and marketing analytics.
· Makes data-informed decisions.
· Identifies opportunities for operational improvements.
Technical Proficiency
Working knowledge of:
· Microsoft Office Suite
· Google Workspace
· Email marketing platforms
· Social media management platforms
· Canva and/or Adobe Creative Suite
· Website content management systems
· CRM or membership management software
· Point-of-sale and inventory management systems
Minimum QualificationsEducation
Bachelor's degree in Marketing, Communications, Business Administration, Hospitality Management, Public Relations, or a related field is preferred. Equivalent education and experience may be considered.
Experience
· Minimum five (5) years of progressively responsible experience in marketing, communications, hospitality, membership organizations, nonprofit management, private clubs, or related industries.
· Experience developing strategic marketing campaigns.
· Experience managing customer or member relationships.
· Supervisory experience preferred.
· Retail buying or merchandising experience preferred.
· Event planning and project management experience preferred.
Compensation
· $75,000 - $80,000 Base Salary
· Plus Commission based on new member acquisitions
· Medical Benefits
· Employee meals
· Final Compensation Package based on experience
Pay: $75,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
