Yonex USA is a global leader in high-performance sports products, offering a full head-to-toe portfolio including equipment, footwear, apparel, and accessories across tennis, badminton, golf, and snowboarding. The Marketing Manager, reporting to the Head of Marketing will lead the development and execution of integrated marketing strategies across the U.S. market, with a primary focus on tennis, while supporting other key sports categories. This role drives cohesive brand storytelling and business growth across Direct-to-Consumer (DTC), Business-to-Business (B2B), and Brand Activations, elevating brand presence, consumer engagement, and market share across all product categories.
Lead the development and execution of integrated marketing strategies, with a primary emphasis on tennis and support across badminton, golf, and snowboarding.
Drive product marketing and launch strategies across all channels and touchpoints, including positioning, messaging, go-to-market planning, and audience targeting
Collaborate with sales teams to strengthen B2B relationships, retail partnerships, and distribution strategies and partner cross-functionally to enhance B2B site, optimizing content and aligning go-to-market calendar.
Develop and execute brand activation initiatives including events, partnerships, sponsorships, and experiential marketing.
Maintain deep knowledge of tennis market trends, while staying informed on badminton, golf, and snowboarding categories.
8+ years of experience in marketing, preferably within sports, lifestyle, or consumer goods industries.
The physical requirements described in the job description are representative of the physical requirements that must be performed by an employee to successfully perform the essential functions of this job with or without a reasonable accommodation. Reasonable accommodations that do not create an undue hardship for the company and allow a successful job applicant or employee to perform the essential duties of the position will be made in accordance with federal and state law.
Equal Employment Opportunities Statement:
Yonex USA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
