Senior Account-Based Marketing Manager – B2B Technology Services
Location: Remote
Preferred Locations: Atlanta, Austin, Chicago, East Coast, or Central Time Zone- no west coast
Compensation: $110,000–$130,000 base salary + 13% bonus
Employment Type: Full-Time, Permanent
About the Role
We are seeking a Senior Account-Based Marketing Manager to build and execute targeted ABM programs for strategic enterprise accounts.
This role is ideal for someone who has marketed complex B2B technology services or consulting services — not just software products. The right candidate will know how to take services such as software engineering, product engineering, AI/data, cloud, application modernization, QA/testing, digital transformation, or consulting-led delivery and turn them into clear, differentiated messaging that opens conversations with enterprise buyers.
This is a hands-on role for someone who can partner closely with Sales, research target accounts, identify buying groups, create personalized campaigns, and measure account engagement and pipeline impact.
Must-Have Experience
- B2B technology services, IT services, software engineering services, product engineering, digital transformation, AI/data, cloud, application modernization, QA/testing, managed services, or consulting services marketing experience
- Hands-on ABM experience, including 1:1 or 1 campaigns for strategic or enterprise accounts
- Strong Sales partnership experience, including working with account executives, client partners, or business development teams
- Ability to create differentiated messaging for complex services that are customized, consultative, or hard to productize
- Experience researching target accounts, mapping buying groups, and creating account-specific campaigns
- Ability to measure ABM success through account engagement, meetings generated, pipeline influenced, pipeline generated, opportunity movement, or revenue impact
- Experience using CRM, marketing automation, or account intelligence tools such as HubSpot, Salesforce, Marketo, Pardot, ZoomInfo, LinkedIn Sales Navigator, Demandbase, Terminus, 6sense, RollWorks, GA4, Tableau, or Excel
Key Responsibilities
- Build and execute 1:1 and 1 ABM campaigns for strategic enterprise accounts
- Partner with Sales to identify priority accounts, key stakeholders, buying groups, and pipeline opportunities
- Develop account-specific messaging, campaign themes, content ideas, and engagement plays
- Create campaigns across email, LinkedIn, webinars, events, executive outreach, digital channels, landing pages, and sales enablement
- Translate complex technology services into clear business-outcome messaging
- Track and report ABM performance, including engagement, meetings, pipeline influence, and campaign effectiveness
- Help build scalable ABM processes, playbooks, and reporting frameworks
Ideal Candidate
The ideal candidate has experience in a B2B technology services, IT consulting, digital transformation, software engineering, product engineering, AI/data, cloud, or professional services environment. You should be both strategic and hands-on, comfortable building programs from the ground up, and able to work in a lean environment without needing a large team or huge budget.
This is not a general brand marketing or paid media-only role. We are looking for someone who understands strategic account marketing and can help create meaningful conversations with enterprise buyers.
Nice to Have
- Experience marketing software engineering, product engineering, AI/data, cloud, or digital transformation services
- Experience supporting enterprise sales teams or client partners
- Experience using AI tools for account research, signal monitoring, content personalization, and campaign planning
- Experience building ABM programs from scratch or improving an early-stage ABM function
To Be Considered
Please apply with a resume that clearly shows your ABM experience and B2B technology services or consulting services marketing background.
Perks
- High-quality execution and continuous process improvement Remote (Central or Eastern Time Zones Preferred) No west coast
- Full-Time | Permanent Compensation: $110,000–$130,000 Base Salary + bonus
- 100% company-paid Medical, Dental & Vision insurance
- 401(k) with generous company match
- Pre-tax FSA options
- Employer Paid Short Term Disability, Long Term Disability, and Basic Life Insurance
- Self-managed Unlimited PTO + Paid Parental Leave #INDHP
Pay: $110,000.00 - $130,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
Application Question(s):
- How many years of hands-on Account-Based Marketing (ABM) experience do you have supporting enterprise or strategic accounts?
- Are you located in the east or central times zone? No one living in the PST zone will be considered
- Please describe one specific ABM campaign you personally built for a B2B technology services or consulting services company. What service were you marketing, who were the target accounts/buying groups, how did you partner with Sales, and what pipeline or revenue impact did it create?
Work Location: Remote
