About Signature Cruise Experiences
Signature Cruise Experiences is a leading producer of fully chartered music-themed cruises and live entertainment events. Since 2001, we have delivered unforgettable travel and entertainment experiences through more than 100 full-ship charters, serving thousands of guests each year. Best known for programs including The Jazz Cruise, The Smooth Jazz Cruise, and The Yacht Rock Cruise, we are proud to be recognized as the "Gold Standard for Live Entertainment at Sea."
Position Overview
We are seeking a technically skilled, analytical, and results-driven Digital Marketing Specialist to manage the execution, measurement, tracking, and optimization of digital marketing efforts across Signature Cruise Experiences' portfolio of music-themed cruise programs. This role will serve as the technical engine behind our digital campaigns, with a strong focus on paid media platforms, audience architecture, conversion tracking, attribution, analytics, data quality, and marketing technology.
This position translates digital strategy and creative direction into technically sound, measurable campaigns. The Creative Digital Strategy Manager will lead overarching digital strategy, creative direction, messaging, and channel planning, while the Digital Marketing Specialist owns hands-on platform execution, tracking infrastructure, audience implementation, testing, troubleshooting, and performance analysis.
This is a full-time exempt position based on site at our Clayton, MO headquarters.
What You'll Do
- Build, deploy, manage, and optimize paid digital advertising campaigns across Meta and other digital platforms, ensuring campaigns are structured correctly for targeting, measurement, testing, and conversion.
- Build and maintain sophisticated audience structures using first-party customer data, website behavior, demographic and interest data, custom audiences, lookalike audiences, exclusions, retargeting pools, and lifecycle segments.
- Own campaign architecture and platform configuration, including budgets, bidding, placements, naming conventions, audience mapping, and quality assurance.
- Own digital measurement infrastructure, including Meta Pixel, Conversions API, Google Analytics 4, Google Tag Manager, UTM governance, and conversion-event configuration and troubleshooting.
- Validate that tracking and attribution are functioning properly across ads, landing pages, forms, and reservation pathways; identify discrepancies and work with internal or external technical partners to resolve them.
- Analyze campaign and website data to evaluate performance across the full conversion funnel, including impressions, clicks, landing-page behavior, lead generation, reservations, cost per acquisition, revenue contribution, and return on ad spend.
- Partner closely with the Creative Digital Strategy Manager to translate campaign strategy, audience priorities, creative concepts, messaging, and promotional objectives into executable digital campaigns and tests.
- Develop and maintain dashboards, reports, and performance views that connect media activity to measurable business outcomes and provide clear insights for Marketing leadership.
- Conduct structured A/B and multivariate testing across audiences, placements, campaign structures, landing pages, and conversion pathways; document findings and apply learnings to future campaigns.
- Maintain data and campaign governance standards, including consistent naming conventions, audience definitions, event structures, and campaign documentation.
- Monitor platform integrations, data feeds, APIs, tracking changes, privacy updates, and emerging marketing technologies that may affect campaign measurement or performance.
- Work with website, reservation system, data, and marketing partners to improve the flow of first-party data between systems and strengthen audience targeting, attribution, and reporting.
- Troubleshoot technical campaign issues proactively and serve as an internal resource for digital advertising platforms, analytics, tracking, and marketing technology.
- Maintain and update Signature Cruise Experiences’ cruise program websites as needed to support marketing campaigns, promotions, artist announcements, and other business initiatives. Website updates may include adding or revising copy, uploading and replacing images and graphics, creating or updating page content, links, calls to action, and promotional information
Qualifications
- Bachelor's degree or equivalent experience in Marketing, Digital Marketing, Marketing Analytics, Advertising, Information Systems, Business, or a related field.
- 3+ years of hands-on experience in performance marketing, digital advertising operations, marketing analytics, or marketing technology, preferably for consumer, travel, entertainment, hospitality, or lifestyle brands.
- Advanced working knowledge of Meta Ads Manager, including campaign architecture, audience configuration, retargeting, testing, optimization, attribution settings, and performance analysis.
- Hands-on experience with Google Analytics 4 and Google Tag Manager, including event configuration, conversion tracking, debugging, and reporting.
- Strong experience with Meta Pixel, Conversions API, tracking parameters, pixels/tags, conversion events, attribution, and audience measurement.
- Ability to diagnose tracking and data discrepancies across advertising platforms, websites, forms, and conversion or reservation pathways.
- Strong proficiency in data analysis and reporting, with the ability to translate large or complex datasets into actionable recommendations. Advanced Excel or Google Sheets skills are strongly preferred.
- Understanding of first-party data strategy, CRM or reservation-system data, customer journeys, audience segmentation, and digital marketing funnels.
- Experience working with dashboards, reporting tools, data visualization platforms, or marketing data integrations is strongly preferred.
- Technically curious, highly detail-oriented, and comfortable learning new platforms, investigating issues, testing solutions, and working across multiple systems. Experience updating and maintaining website content through a content management system (CMS), including adding and editing copy, images, graphics, links, calls to action, and promotional content.
- Comfort working independently on routine website updates while coordinating with internal creative, marketing, and web partners on more complex site changes.
Why Join Us?
At Signature Cruise Experiences, you'll have the opportunity to help build the technical foundation behind how we reach, understand, and convert guests for some of the most distinctive live entertainment experiences at sea. You'll work closely with creative, marketing, web, data, and technology partners in an environment where experimentation, accurate measurement, and measurable results are valued.
Job Type: Full-time
Compensation: Competitive and commensurate with experience and qualifications
Benefits
- 401(k)
- Health insurance
- Dental insurance
- Vision insurance
Work Schedule
In-person at our Clayton, MO headquarters Monday-Friday
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Health savings account
- Vision insurance
Education:
Experience:
- Marketing: 3 years (Required)
Location:
- St. Louis, MO 63105 (Required)
Ability to Commute:
- St. Louis, MO 63105 (Required)
Work Location: In person
