Job Summary:
We are seeking an experienced E-commerce Ads & Performance Analyst to manage, optimize, and report on paid advertising performance across multiple online marketplaces and ad platforms. This role requires strong analytical skills, deep familiarity with major e-commerce ad ecosystems, and advanced Microsoft Excel expertise to transform raw advertising and sales data into actionable performance reports.
The ideal candidate is highly detail-oriented, data-driven, and comfortable working with large datasets extracted from multiple ad and seller platforms.
Key Responsibilities:
Ad Campaigns Optimization and Advertising Performance Analysis-
Analyze daily performance of paid advertising campaigns across:
Amazon Ads
Google Ads
TikTok Ads
eBay Ads
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Monitor key performance metrics such as ACoS, TACoS, CPC, CTR, Conversion Rate, and Profit Margin
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Proactively identify trends, inefficiencies, and growth opportunities
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Investigate slow-moving products and suggest ways to improve sales
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Provide data-backed recommendations for campaign optimization and budget allocation
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Support ongoing campaign performance improvements through structured analysis
Data Management, Data Analysis, and Reporting
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Use advanced Microsoft Excel features to analyze large datasets, including: Pivot tables/charts
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Advanced formulas (LOOKUPs, INDEX-MATCH, SUMIFS, etc.)
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Extract raw sales and advertising reports from: Ad platforms, Seller centers/merchant dashboards
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Clean, organize, and consolidate data from multiple sources
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Build and maintain performance reports (daily, weekly, monthly)
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Create dashboards and summary reports for management review
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Ensure data accuracy and consistency across platforms
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Improve existing reporting templates and develop new ones as needed
Required Qualifications
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Proven experience as an Ads Analyst, E-commerce Analyst, or similar role
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Hands-on experience managing or analyzing ads on:
Amazon Ads
Google Ads
TikTok Ads
eBay Ads
(Preferred experiences: Walmart Ads and Best Buy Ads)
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Strong understanding of e-commerce KPIs and paid advertising metrics
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Advanced Microsoft Excel skills
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Experience working with raw data exports from ad platforms and seller centers
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Strong attention to detail and data accuracy
