About The Trauma Therapist Institute
The Trauma Therapist Institute© (TTI) is a psychotherapy continuing education institute dedicated to advancing the field of trauma treatment through science-backed, inclusive, and accessible training. TTI provides EMDR training, advanced trauma training courses, and consultation programs for licensed mental health professionals across the United States and internationally.
Our work is grounded in the belief that science-backed education, thoughtful mentorship, and meaningful professional community are essential to sustaining excellence in trauma therapy.
As an organization, TTI is guided by core values of inclusivity, humble accountability, efficiency, and relationship-centered leadership.
Position Summary
The Paid Advertising Specialist is a hands-on, data-driven role responsible for owning TTI’s paid advertising strategy and execution across Meta and Google Ads. This individual is not just an executor — they are a strategic partner who understands what the data means, can make smart optimization decisions, and proactively communicates performance trends, risks, and opportunities to the team. This role is 20-25 hours per week with potential to expand as TTI’s marketing function scales.
Key ResponsibilitiesPaid Advertising Strategy & Execution
- Own and lead paid advertising from strategy through execution and ongoing optimization
- Manage active campaigns across Meta Ads and Google Ads
- Research, evaluate, and make recommendations on AI advertising tools and emerging ad platforms as they roll out
- Build and maintain audience segmentation in HubSpot to support targeting strategy
- Utilize HubSpot’s ads features to track, attribute, and report on campaign goals
Performance & Data Ownership
- Own campaign metrics end-to-end — know the KPIs, understand what drives them, and make informed decisions based on the data
- Demonstrate excellence in ad optimization: copy, creative, targeting, and bid strategy
- Provide strategic budget allocation recommendations rooted in performance data
- Identify scaling opportunities and surface budget inefficiencies before they become problems
- Show up to team meetings prepared and ready to share performance insights, wins, and recommendations — not just report numbers
Collaboration & Team Contribution
- Integrate and collaborate cross-functionally with the TTI team on campaign alignment and content coordination
- Work with partnership contacts on co-marketing and advertising opportunities
- Proactively raise issues, concerns, and risks — and come with proposed solutions, not just problems
- Communicate campaign risks, conversion concerns, or strategic misalignments before campaigns launch, not after
- Operate as a true team member with ownership and accountability — not a contractor mindset
- Demonstrate alignment with TTI’s core organizational values in all interactions
Technology & Platform Fluency
- Willingness and ability to dive into TTI’s tech stack and learn internal tools
- Stay current on platform changes, AI ad tools, and emerging opportunities
Future Growth Opportunities
- As TTI scales, this role has the opportunity to expand into paid ad campaigns on TikTok, LinkedIn, and Pinterest
- Evaluate and recommend new advertising avenues such as APA and Psychology Today, podcast advertising, and digital partnership placements
- Develop and maintain a campaign tracking system capturing launch dates, performance benchmarks, and results over time
Required Qualifications
- 4+ years of hands-on experience managing Meta Ads and Google Ads campaigns
- Demonstrated ability to own campaign performance metrics and drive optimization decisions
- Experience with HubSpot or comparable CRM/marketing platform for segmentation and reporting
- Strong analytical mindset with the ability to translate data into clear recommendations
- Excellent written and verbal communication skills
- Ability to work independently and proactively in a remote, fast-paced environment
- Strong organizational skills with the ability to manage multiple campaigns simultaneously
Preferred Qualifications
- Experience with AI-powered advertising tools or willingness to rapidly learn emerging ad tech
- Background in the health, wellness, mental health, or professional education space
- Experience with TikTok, LinkedIn, or Pinterest advertising
- Familiarity with podcast or affiliate advertising platforms
Benefits
- Paid Time Off (PTO) and Sick Leave
- Paid Company Holidays
- 401(k) Retirement Plan with Company Match (eligible after 6 months)
- Education/Professional Development Stipend
- Technology Stipend
- Flexible Hours (Core working days are Monday through Friday; daily start and end times are flexible based on role needs, team collaboration, and manager discretion)
- Discretionary Bonus eligible, subject to individual performance and company eligibility requirements
- Optional Health Insurance Stipend (see below)
Health Insurance Stipend
TTI offers an optional health insurance stipend of up to $350/month for employees who are not covered under another health insurance plan (e.g., a spouse’s or parent’s employer plan) and who independently enroll in and maintain a qualifying individual health insurance policy.
To receive the stipend, employees must (1) certify they are not enrolled in another group or employer-sponsored plan, and (2) provide proof of their individual plan enrollment. The stipend is paid as a separate taxable reimbursement upon submission of documentation.
Preferred Hiring States
TTI currently has payroll established in the following states. We strongly prefer to hire candidates residing in one of these states:
Georgia (GA) • Pennsylvania (PA) • Oregon (OR) • Texas (TX) • Washington (WA) • North Carolina (NC) • Colorado (CO)
Candidates residing in other states may be considered on a case-by-case basis pending confirmation that TTI can establish payroll compliance in that state.
Equal Employment Opportunity
The Trauma Therapist Institute is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, creed, sex, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, marital status, veteran status, genetic information, or any other protected characteristic under applicable law.
Pay: $40.00 - $50.00 per hour
Work Location: Remote
