BC Services is an accounts receivable management company that partners with businesses to streamline their recovery process and improve cash flow. We specialize in cutting edge recovery and compliance solutions for both performing and delinquent accounts receivable for healthcare, government, financial services, and utility providers nationwide. BC Services is a family-owned company that focuses on long term partnerships that improve recoveries and customer relationships for our clients.
The Marketing Specialist will create, develop, and implement marketing strategies and programs utilizing multiple platforms to effectively build brand awareness, drive new sales, and increase engagement and retention of current clients. The ideal candidate will be resourceful, creative, self-motivated, and self-directed with the ability to manage multiple initiatives and work collaboratively with senior sales executives.
We are looking for someone who has the following:
- Bachelor’s degree (Business or Marketing preferred)
- 2-3 years of marketing experience utilizing social media and traditional platforms
- Experience running social media campaigns on various platforms like LinkedIn, Google Analytics, You Tube, and Reddit
- Advanced computer skills, including MS Office (PowerPoint superuser), marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords, etc.) HTML, CSS, and web development tools desired
- Skilled at writing content that reflects the company’s views and industry knowledge that is relevant to current and potential clients.
- Ability to create strategic campaigns and promotions that are exciting, valuable, and relevant while staying on a desired brand message.
- Well-organized and detail oriented with the ability to manage projects and events, work under pressure and meet firm deadlines.
- Strong interpersonal skills for interfacing with internal and external senior leadership
- Proven ability to take on tasks, projects, initiatives and be self-driven to see them to completion.
- Commercial awareness partnered with a creative mind.
- Ability to travel as needed to events and presentations.
You will be responsible for the following and more:
- Conduct market research to find answers about client/business partner requirements, habits, and trends.
- Brainstorm and develop ideas for creative marketing campaigns.
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns. This includes but is not limited to trade shows, webinars, press releases, and sponsored events.
- Collaborate with marketing partners and other professionals to coordinate brand awareness and marketing efforts.
- Writing and preparing written proposal responses to RFP requests
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, print, video, etc.)
- Research industry specific topics for use in marketing materials to include websites, blogs, social channel content, and infographics.
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Identify potential markets and customer intelligence, including tracking new industry trends, competitor products, press releases and social media
- Identify market and customer intelligence, including tracking new industry trends, competitor products, press releases and social media
- Collaborate with the sales organization to participate in reviewing presentations, request for proposals (RFP), and other sales collateral. This also includes the ability to present to clients and prospects as needed.
- Ensure the BC Services external website remains up to date with content and branding. Finding ways to continually drive our clients and prospects to the webpage by through a variety of social media platforms.
- Manage the BC Services Store. This allows for employees to purchase marketing gear (apparel, mugs, pens, etc.). Responsibilities include tracking inventory, sales, and new items.
- Execute marketing initiatives and project deliverables as assigned.
Physical demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical demands: While performing the duties of the job the incumbent is occasionally required to stand, walk, sit, use hands, fingers, handle, or feel objects, reach them with hands and arms; talk and hear. Employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities are required by the job and include close vision and distance vision.
Work environment: Incumbent will be inside. Moderate noise level, good lighting and, even temperatures.
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Application Question(s):
- Do you have the ability to travel on occasion for tradeshows, client presentations, etc? (Approximately 10% if needed)
Education:
Experience:
- Marketing: 2 years (Required)
- Adobe Creative Suite: 1 year (Required)
- Content creation: 2 years (Required)
Work Location: In person
