Job Description
Redline Automotive Merchandising, a leader in automotive digital marketing and dealership technology solutions, is seeking a talented Director of Sales to support the continued growth of our SaaS products.
This is a unique opportunity to join an established automotive business with a large dealership customer base while helping expand a growing technology platform nationally. The ideal candidate will combine automotive industry knowledge, consultative sales experience, and the ability to manage the complete sales process.
Role Overview
In the role of Director of Sales at Redline, you will be responsible for driving SaaS revenue through both Redline’s established dealership network and new business development across a national territory.
This is not strictly an account-management or new-business role. The Director of Sales will own the full sales cycle, from prospecting and discovery through product demonstrations, proposals, negotiations, closing, and customer handoff.
The initial focus will include developing opportunities within Redline’s large existing customer base throughout the Northeast while also building relationships with dealerships and dealer groups nationwide.
Your key responsibilities will include:
- Managing the full sales cycle from initial outreach through contract execution
- Prospecting within Redline’s established dealership customer base
- Developing new dealership and dealer-group relationships nationally
- Conducting discovery meetings to understand dealership needs, challenges, and objectives
- Delivering engaging software demonstrations tailored to each prospective customer
- Creating proposals, pricing recommendations, and business cases
- Managing follow-up, negotiations, pipeline activity, and sales forecasting
- Building relationships with dealer principals, general managers, marketing leaders, operations teams, and other dealership decision-makers
- Working closely with Redline’s product, operations, implementation, and leadership teams
- Supporting a smooth transition from signed agreement through customer implementation
- Gathering customer feedback to help strengthen product positioning and future development
- Maintaining accurate customer, opportunity, and activity information within the company’s CRM
- Representing Redline during customer meetings, dealership presentations, and select automotive industry events
- Traveling approximately 10% based on customer and business needs
Who We Are Looking For
The ideal candidate is a motivated, credible, and consultative sales professional who understands the automotive dealership environment.
We value candidates who:
- Are experienced in selling SaaS, technology, data, or digital solutions to automotive dealerships
- Can develop opportunities within an established customer base while also building new relationships
- Are comfortable managing the complete sales process independently
- Understand how dealership leaders evaluate technology and operational investments
- Can translate dealership challenges into clear and compelling software solutions
- Are confident presenting to both operational users and executive decision-makers
- Exhibit excellent communication, organization, and time-management skills
- Are self-starters who take ownership of their pipeline and results
- Can develop long-term customer relationships without relying solely on transactional selling
- Are highly motivated by the opportunity to help grow a technology product within an established automotive company
- Thrive in a performance-driven compensation environment
Why Redline?
Established Customer Network: Develop opportunities within a large dealership customer base where Redline already has established relationships and brand recognition.
National Growth Opportunity: Help expand Redline’s SaaS solutions beyond its core Northeast market and into dealerships nationwide.
Full-Cycle Ownership: Manage the complete customer journey from initial conversation through signed agreement and implementation handoff.
Strategic Influence: Provide direct customer and market feedback that helps shape Redline’s sales strategy, product positioning, and future development.
Automotive Industry Focus: Sell technology designed specifically to address the needs of modern automotive dealerships.
Comprehensive Benefits: Take advantage of medical, dental, vision, life insurance, 401(k) plans, and paid time off.
Essential Qualifications
- Demonstrated success in a full-cycle B2B sales role
- Experience selling SaaS, dealership technology, automotive data, digital marketing, or related solutions
- Strong understanding of automotive dealership operations and decision-making
- Experience conducting discovery calls and software demonstrations
- Proven ability to develop proposals, negotiate agreements, and close business
- Ability to manage a national pipeline and work independently
- Strong written and verbal communication skills
- Proficiency with CRM systems and sales-pipeline management
- Willingness to travel approximately 10%
- A valid driver’s license
- Legal authorization to work in the United States
- Dependable personal transportation
Preferred Qualifications
- Existing relationships with automotive dealerships or dealer groups
- Experience selling inventory, merchandising, pricing, data, CRM, retailing, or operational technology
- Experience working with multi-location dealership groups
- Experience introducing a SaaS product through an established company and customer network
- Knowledge of dealership inventory, merchandising, marketing, or variable operations
About Redline Automotive Merchandising
Redline Automotive Merchandising is a private equity-backed company founded in 2007. Redline provides a unique suite of software-as-a-service and automotive merchandising solutions that help modern dealerships nationwide compete and win online.
Redline was recognized on the Inc. 5000 list of America’s fastest-growing companies in 2016, 2017, and 2018 and continues to be a leader in the automotive digital marketing solutions industry, serving more than 1,000 clients nationwide.
Website: www.redlineadvantage.com
Job Type: Full-time
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Pay: $175,000.00 - $225,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: Remote
