The Opportunity: Build, Lead, & Scale Your Own Division
Are you a strategic B2B sales leader with a hunter mindset and a passion for diverse, multi-channel product lines? This is your ground-floor leadership opportunity.
At OrangeOnions, we are creators, innovators, and brand builders. Our multi-category catalog spans:
- World-Class Licensing: Elite rights across NCAA collegiate athletics, NASCAR, NASA, and household brands like Hasbro and Sesame Street.
- Consumer Brands: Viral, category-defining products including Snugible™ (2-in-1 plush pillow & blanket hoodies) and Plushibles™ (premium plush novelties).
- Corporate & Promo: YGMA (You Got My Attention), our dedicated arm for high-impact promotional products, custom corporate gifting, and branded merchandise solutions.
We are seeking a high-impact Sales Leader at our Cleveland, OH headquarters to architect, build, and scale our Diverse B2B Sales Division. You won't be sitting in a dialer cold-calling all day. Instead, you will recruit, train, and manage an outbound team of cold callers and SDRs, setting their targets and holding them accountable—while stepping in to negotiate and close high-value accounts, open major national channels, and build this division into a powerhouse.
What Leadership Means at OrangeOnions
You are a "Hunter Leader"—someone who instills an aggressive outbound culture without running the daily mass outreach yourself:
- Team Orchestrator: Hire, manage, and coach a team of cold callers and inside reps to generate 10–20+ daily touches per rep across our retail, institutional, and corporate channels.
- Closing Specialist: Step in to run high-stakes buyer meetings, navigate complex corporate/retail negotiations, and sign major national accounts.
- Multi-Vertical Strategist: Deploy your team across distinct targets—from museum gift shops seeking space/NASA gear to corporate HR teams needing custom YGMA gifting and sports retailers stocking Snugibles™.
- Process Owner: Build outbound playbooks, custom gifting pitch decks, email sequences, and phone scripts in HubSpot that empower your team to succeed.
- Accountable Executive: Own the numbers, conversion metrics, and top-line revenue growth of the entire B2B business unit.
Diverse Market Segments Your Team Will Target & Own
Because our catalog spans retail, sports, science institutions, and corporate promotional gifting, your team has an endless landscape of targets:
- Museums, Science Centers & Attractions: Science museums, planetariums, space centers (leveraging our official NASA license), aquariums, zoos, and historical sites.
- Promotional & Corporate Gifting (YGMA): Fortune 500 HR/Employee Recognition teams, corporate event planners, marketing agencies, university alumni associations, and executive gifting buyers.
- Toy & Gift Retail: Independent toy stores, specialty gift shops, boutique chains, resort gift shops, and hospital gift outlets (Snugible™ & Plushibles™).
- Collegiate & Campus Outlets: NCAA bookstores, campus convenience stores, spirit shops, and university visitor centers.
- Athletic & Venue Retail: College athletic departments, stadium/arena team stores, fan shops, and NASCAR tracks.
- Travel & Specialty Chains: Campus/boutique hotels (e.g., Graduate Hotels), airport stores, regional department stores, and e-commerce catalog networks.
A Day in the Life
- Team Leadership & Accountability: Coaching your cold callers, auditing call/email activity, refining scripts across retail, institutional, and corporate targets, and managing HubSpot pipeline hygiene.
- Deal Closing & High-Value Pitching: Leading pitch meetings for major retail buyers, museum procurement teams, and high-volume custom corporate promo orders.
- Market Strategy & Vertical Expansion: Identifying untapped sales niches (e.g., museum gift shop expansions, corporate holiday gifting drives) and assigning prospective lists to your team.
- Executive Alignment: Partnering with marketing, licensing, and supply chain leadership to align product inventory with sports seasons, science pushes, corporate gifting cycles, and major retail pushes.
Key Success Metrics
You and your division will be measured on:
- Total Division Revenue Generated & New Accounts Opened
- Outbound Team Activity Metrics (Calls, Emails, Qualified Touches)
- Qualified Pipeline Value Created Across Retail, Institutional, and Corporate Promo Channels
- Trade Show & Industry Expo Lead Conversion Rates
- Average Deal Size & Repeat Orders
- Market Expansion into new, previously untapped industries and verticals
What We’re Looking ForExperience & Credentials
- 5+ years of B2B Sales experience with proven Leadership/Management history (Managing inside sales reps, outbound cold callers, or SDR teams).
- Industry Background: Background in promotional products (ASI/PPAI), corporate gifting, museum retail, CPG, licensed sports/entertainment merchandise, or retail sales is strongly preferred.
- Track Record of Revenue Growth: Proven ability to build pipelines and exceed divisional targets (be prepared to share your team management and sales numbers!).
- Challenger Sales Mindset: Strong ability to teach, tailor, and assert control during complex B2B sales processes and instill that mindset in your team.
- CRM & Process Mastery: Expert-level knowledge of HubSpot (or similar CRM) to build workflows, track sales activities, and manage performance.
Compensation & Upside
- Competitive Base Salary + Executive Override/Commission: Direct financial upside tied directly to total division revenue and team performance.
- Division Growth Bonuses: Milestone-based bonuses as you scale the team and hit revenue targets.
- Comprehensive Benefits: Health, dental, vision, PTO, and employee product discounts.
This Role is NOT for You If:
- You want to do all the cold calling yourself rather than leading and holding an outbound team accountable.
- You are a passive manager who waits for inbound leads instead of driving a proactive outbound strategy across corporate, institutional, and retail verticals.
- You prefer a slow-paced corporate environment over a fast-moving, entrepreneurial growth culture.
- You prefer working fully remote (this is a collaborative, in-office leadership position in Cleveland, OH).
How to Apply
- Send your resume along with a cover note highlighting your experience managing an outbound sales/cold-calling team.
- Share one target market or industry vertical (in retail, museums, sports, or corporate promotional gifting) you would direct your team to target in your first 30 days and why.
- Include 2–3 key metrics showing your team leadership success (e.g., team quota attainment, pipeline generated, or revenue growth under your direction).
Pay: $55,455.36 - $162,913.98 per year
Benefits:
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
