About Bluegrass Lending
Bluegrass Lending is a Louisville-based lending company committed to helping businesses and individuals access the capital they need to grow. We move fast, think strategically, and build lasting relationships with our clients. Our marketing team plays a critical role in driving awareness, generating leads, and executing campaigns that fuel business growth.
Role Summary
The Marketing Associate will work closely with the Director of Marketing to plan and execute multi-channel marketing strategies. This role is ideal for a detail-oriented, tech-savvy professional who thrives in a fast-paced environment and is eager to make a measurable impact. You will manage day-to-day social media operations, help integrate marketing systems, and analyze performance data to continuously improve results.
Key Responsibilities
- Assist the Director of Marketing in developing and executing integrated marketing strategies across digital channels
- Manage and grow Bluegrass Lending’s social media presence, with a focus on Meta (Facebook & Instagram)
- Plan, launch, and optimize paid advertising campaigns on Meta Ads Manager
- Execute cold email and SMS outreach campaigns, including copywriting, list management, and performance tracking
- Integrate and maintain marketing tools and AI-driven systems to streamline workflows and improve efficiency
- Monitor and report on key marketing KPIs through dashboards and analytics platforms
- Translate data insights into actionable recommendations for the marketing team
- Collaborate with internal teams to ensure consistent brand messaging across all touchpoints
- Stay current on industry trends, platform updates, and emerging marketing technologies
Qualifications
- Minimum 2 years of experience in a marketing role
- Hands-on experience with Meta Ads Manager and organic social media management
- Familiarity with cold email platforms and SMS marketing tools
- Experience working with AI-driven marketing tools and system integrations
- Proficiency in reading and interpreting marketing dashboards and analytics
- Strong written and verbal communication skills
- Highly organized with the ability to manage multiple projects simultaneously
- Self-starter mentality with a results-oriented mindset
Nice to Have
- Experience in financial services, lending, or fintech
- Familiarity with CRM platforms and marketing automation tools
- Basic design skills (Canva, Adobe, etc.)
- Experience with A/B testing and conversion rate optimization
What We Offer
- Competitive salary of $45,000 – $60,000 based on experience
- Opportunity to grow within a fast-moving company
- Direct mentorship from senior leadership
- Collaborative, in-office team environment in Louisville, KY
- Exposure to cutting-edge marketing tools and AI systems
Pay: $45,000.00 - $60,000.00 per year
Experience:
- Social media marketing: 1 year (Preferred)
- Email marketing: 1 year (Preferred)
Work Location: In person
