The Paid Search Supervisor is responsible for leading a team of Search Sr. Associates and Associates for a client or group of brands to ensure best-in-class strategy and execution are in place. From ensuring flawless execution and driving innovation to leading client-facing strategy conversations and career management – the Supervisor plays an integral role in upleveling the Search team’s strategic approach. The goal of this role is to “Sharpen the Sword” of the Search campaigns, strategy and deliverables – not responsible for doing all of the work, but responsible for ensuring that all of the work gets done, and done well.
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Ensure timeliness and quality of builds, ensuring recommendations are strategically aligned with campaign goals
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Responsible for pre-launch review and compliant launch of uploads, both through review and ongoing process training
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Review and up-level optimization calendar and test plans, ensuring implementation and sharing of results
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Review client-facing materials and provide feedback to ensure quality, depth and timeliness
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Active and vocal role in representing Search in client meetings, building trusting relationships with client counterparts to be viewed as strategic search expert
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Support team reporting workstreams, helping bring meaning and action to performance data, and partners across teams to evolve approach
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Lead the completion of annual plan deliverables and presents to clients/partners, ensuring connection between brand objectives, cross-channel plan and Search approach
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Provide upfront direction and training to team and confirm timelines/check in's to ensure deliverables are completed on time
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Oversee daily operations of Associate and Sr. Associate teams, providing clear and direct feedback on opportunities for improvement
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Proactively share learnings across PHM, both personally as well as identifying opportunities for broader team to increase visibility
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Lead Annual Reviews and holds career-centric 1:1s + Catch-Ups with Associates and Sr. Associates
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Nurture vendor partnership and ensure brands are maximizing value
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Strong knowledge of the search landscape (paid and organic), how consumers leverage search and how brands can benefit from a strong search presence
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Expertise in channel campaign implementation, management, analysis, optimization, and automation
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Well-versed on industry updates, proving perspective on implications in Healthcare
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Understand measurement and tech partner landscape, vetting innovative solutions for client testing
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Deep understanding of condition, therapeutic area landscape and competitive set
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Expert knowledge of client's business objectives and priorities, able to connect to current Search approach and future opportunities
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Broad knowledge of digital landscape and agency capabilities (planning, SEO, online and offline Media, technology, etc.) and where Search fits into the landscape
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Ability to multi-task and manage one’s time, demonstrating personal organization and ability to meet deadlines while maintaining attention to detail
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one’s time and demonstrate personal organization
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Proven ability to lead people and projects with experience delegating, providing clear direction, training and coaching others on Search tasks, concepts, and personal growth
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Strong communication and listening skills, deeply understanding the needs of others and articulate their needs
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Diligently and flawlessly executes on assigned area of project
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Takes initiative and shows accountability for team’s work, proactively working to solve problems, improve process and create efficiencies
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Exhibits integrity, trust and investment in self-development
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Adherence to agency procedures (timesheets, required trainings, 360 feedback, etc)
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Bachelor’s degree preferred, with 4+ years of direct Search campaign management
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Healthcare industry knowledge a plus
