About CGN
Contractor Growth Network is a digital marketing agency for high-end residential remodeling and design-build contractors. We run SEO, content, and digital strategy for contractors who want a predictable pipeline of qualified leads. We're a 15-person team, and the work gets measured.
The role
We're hiring a Leads & SEO Analyst to sit at the intersection of SEO execution and lead performance analysis. You'll handle the day-to-day SEO work that keeps our clients' sites performing — and you'll dig into the data to understand why leads are or aren't coming in, flagging what needs attention before it becomes a problem.
This is a fully internal role. You'll work closely with our SEO Strategist, Client Success Managers, and the broader Client Delivery team. No client calls — just focused execution and sharp analysis.
What you'll do
SEO Execution
- Conduct on-page audits and optimize client sites across technical and content elements
- Track and analyze organic traffic, keyword rankings, and conversion data to guide strategy and measure results
- Troubleshoot site speed, crawlability, indexation, and overall site health for remodeling websites
- Support local SEO efforts including citation building, local listing accuracy, and consistency checks using BrightLocal — contractor clients are inherently local businesses and local search is critical to their pipeline
- Analyze keyword performance and recommend content updates or new topics to improve search visibility
- Keep all client accounts accurately maintained and SEO deliverables properly archived — completeness and accuracy are non-negotiable in this role
Lead Performance Analysis
- Monitor and analyze client lead data inside CGN's proprietary client portal on an ongoing basis
- Review ad performance across Google Ads and Meta — tracking delivery, spend pacing, and conversion trends
- Identify trends and flag anomalies early — before they become client problems
- Surface optimization opportunities to the SEO team and CSMs with clear, actionable recommendations
- Build reports and dashboards that surface lead volume, quality, and trend data by client
- Write clear narrative summaries that translate performance data into plain language the team can act on — your reports need to make sense to someone who doesn't speak SEO or ad data
- Support CSMs with the performance context they need for internal reviews
What we're looking for
2–4 years of experience in SEO, digital marketing analytics, or paid media — ideally with exposure to both execution and reporting. You work well independently, manage multiple clients without dropping details, and know how to turn data into a clear story.
Strong candidates will bring:
- Hands-on SEO fundamentals — you can diagnose crawl issues, optimize on-page elements, and track keyword performance without a checklist
- Local SEO fluency — you understand how local search works and why it matters for service-area businesses
- Fluency with the tools: Google Search Console, Google Analytics (GA4), Ahrefs, BrightLocal, and Screaming Frog
- Paid media literacy — you understand how Google Ads and Meta campaigns are structured and how to read delivery and performance data
- Report-building experience — GA4, Looker Studio, Tableau, or similar
- CRM experience — Salesforce, HubSpot, or similar
- Strong analytical instincts — you spot trends and anomalies before they surface as problems
- Clear written communication — your summaries are concise, specific, and easy to act on
- Excel and Google Sheets comfort — pivot tables, performance tracking, data organization
- A detail orientation that doesn't quit — accuracy across client accounts and deliverable archives is non-negotiable
Experience in home services, remodeling, or contractor marketing is a plus.
Pay: $55,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Retirement plan
- Vision insurance
Work Location: Hybrid remote in Charlotte, NC 28217
