Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based)
Stonehenge Health is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life’s meaningful moments.
Hi-Altitude Brands is seeking an exceptional Creative Director (art/design) to lead the creative function for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people feel their best, so they can fully enjoy life’s meaningful moments. This is a CMO direct report with a focused mandate: own creative quality and consistency across all channels, balancing brand-building with measurable performance outcomes. Hi-Altitude has built a successful DTC business through disciplined performance marketing. The Creative Director leads the centralized creative function that serves brand awareness, paid acquisition, lifecycle, and on-site conversion, ensuring every asset advances both brand equity and revenue performance.
Requirements
Creative Strategy and Direction
- Translate the CMO’s brand strategy and positioning into actionable creative direction across all channels
- Set visual direction for brand, performance, and web environments
- Balance brand-building (long-term equity) with performance-driven outcomes (immediate conversion)
- Develop creative testing frameworks that drive measurable performance across paid, lifecycle, and on-site
- Operate as the senior creative voice within the marketing organization
Brand and Visual Identity
- Own and maintain the Stonehenge Health brand identity across all customer-facing touchpoints
- Develop and enforce style guides, visual standards, and brand guidelines
- Ensure creative consistency across paid media, organic social, email, packaging, and website
- Partner with the CCO on joint approval gates for brand-facing creative
- Partner with the VP of Brand on visual direction for organic content and influencer creative
Performance Creative
- Oversee the Performance Design Manager and team in producing high-volume ad and lifecycle creative
- Maintain testing cadence and iteration cycles informed by performance data
- Ensure performance creative meets channel-specific KPIs while protecting brand consistency
- Partner with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback loops
Web and E-commerce Design
- Oversee the design team in producing landing pages, PDPs, site UX, and conversion-focused work
- Partner with the Head of CRO on the on-site testing roadmap and design execution
- Partner with the Head of Ecommerce on site merchandising and storefront design
Creative Operations
- Oversee the Creative Operations Manager in owning end-to-end pre and post production for photo and video assets
- Build SLA frameworks and intake processes for creative requests across all channels
- Manage creative team capacity against demand from brand, performance, and ecommerce
- Scale internal video and post-production capacity to reduce reliance on external partners
- Oversee the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities
Team Leadership
- Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions
- Direct reports span the Senior Creative Lead, Performance Design Manager, Creative Operations Manager, and design Independent Contributors (ICs) across Brand/Core and
Web/E-commerce sub-teams
- Hire and onboard additional creative team members as the function scales
- Establish performance standards, KPIs, and development plans
- Foster a culture of creative excellence, rigorous thinking, and high-output iteration
Cross-Functional Partnership
- Report to the CMO and operate as the centralized creative authority across all channels
- Partner with Copy Director, Director of Product Marketing, Consumer Insights Lead, VP of Brand, and Head of Content on the cross-functional work that drives creative performance
- Partner with VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on creative supporting growth and conversion
- Coordinate with CCO on joint approval of brand-facing creative
Required Qualifications
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10+ years in creative leadership at DTC consumer brands, with 5+ years at Director or above
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Built and led centralized creative teams of 8+ across multiple sub-functions (brand, performance, web)
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Deep expertise in both brand-building and performance creative, with a portfolio that demonstrates both
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Hands-on experience with performance creative across Meta, TikTok, Google, YouTube, native, and email/SMS
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Strong understanding of testing and iteration cycles in DR and performance environments
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Proven ability to ship high-volume creative output without sacrificing quality
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Experience partnering with performance marketing, CRO, and ecommerce functions in high-velocity environment
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Health, wellness, beauty, or consumables industry experience preferred
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Fluent across the standard creative tooling stack (Adobe Creative Suite, Figma) and DTC platforms (Klaviyo, Shopify, or comparable)
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Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred
Key Qualities
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Visual leader who can also lead and develop a creative organization, not just manage it
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Performance-driven; understands creative as a primary growth lever, not just a brand asset
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Builder mentality; comfortable scaling a creative function inside a fast-growing DTC business
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Strong cross-functional collaborator who can partner effectively with brand, copy performance, and CRO
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Quality-obsessed; understands that creative excellence and performance discipline must coexist
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Thrives in a fast-moving, remote-first environment with a lean leadership structure
Benefits
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Competitive salary:$175,000 - $200,000 (based on experience)
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Fully remote position
- Flexible time off + 9 annual company-paid holidays
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Your Birthday is a paid vacation day (celebrate yourself!)
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100% company-paid base plan Medical, Dental, and Vision Insurance for employees
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100% company-paid Life Insurance and Short-Term Disability Coverage
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Pet insurance
- 3% employer contributions to 401(k) - no match required
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Matching charitable contributions up to $2,500/year
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$1,200/annual Work From Home (WFH) stipend
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Free monthly employee product samples and team discounts
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Employee Referral Program
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Professional development fund for employees (we love learning)
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Employee recognition and rewards program
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Calm app subscription
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Fun company gatherings and a genuinely supportive team culture
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A healthy respect for work/life balance
Stonehenge Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, welcoming environment for all.
