Senior Digital Media Specialist

Brinkmann Constructors -
Chesterfield, MO

Apply Now

Job Details

1 day ago

Benefits

Continuing education credits
Paid parental leave
Health savings account
Paid holidays
Health insurance
Dental insurance
401(k)
Parental leave
Vision insurance
Employee stock ownership plan

Qualifications

Photography
Digital marketing campaign setup
Marketing project management
Website activity analysis
Website maintenance
Web development
Marketing company internal data
Corporate website design
UX implementation
Bachelor's degree
Graphic design software
Marketing analytics
Search engine marketing (SEM) strategy development
Media editing tools

Full Job Description

Overview

Brinkmann Constructors is seeking a strategic, creative, and data-driven Senior Digital Media Specialist to lead and execute digital marketing initiatives that elevate brand awareness, strengthen our digital presence, and support both external and internal engagement. This role will serve as a key driver of website strategy, digital content innovation, and employee engagement through intranet platforms, ensuring Brinkmann’s digital ecosystem reflects the company’s leadership, culture, and project excellence.

Responsibilities

Website Strategy, Content & Optimization

Serve as primary owner of Brinkmann’s external website, ensuring it is modern, engaging, and aligned with industry best practices
Lead ongoing website content strategy, including project portfolios, thought leadership, recruiting pages, and service offerings
Manage site architecture, page creation, and UX enhancements to improve usability, engagement, and conversion
Implement and maintain SEO best practices, including keyword strategy, metadata optimization, and technical performance improvements
Partner with internal teams and team members on compelling digital storytelling including project highlights, employee stories, and recruiting campaigns
Monitor website performance metrics (traffic, engagement, conversion rates) and continuously optimize based on insights
Stay current with evolving web trends, accessibility standards, and user experience expectations to ensure Brinkmann remains competitive
Oversee photography, video production, drone footage, and multimedia assets showcasing construction projects
Ensure consistent brand voice, messaging, and visual identity across all platforms

Intranet Strategy & Employee Engagement

Work with communications coordinator/specialist on creative, engaging, and interactive content that fosters culture, collaboration, and communication across the organization
Introduce innovative formats (short-form video, storytelling features, spotlight content, interactive posts) to increase employee participation
Analyze intranet usage and engagement metrics to continuously improve adoption and effectiveness
Partner with HR, leadership, operations and other departments to ensure timely, relevant, and impactful internal communications
Champion best practices for internal digital communication to enhance transparency, connectivity, and company culture

Social Media Management and Optimization

Create, schedule, and publish content across social media platforms
Monitor social media channels and respond to comments, messages, and mentions
Assist in developing and executing social media content with internal staff and departments
Track and report on key performance metrics and audience engagement
Stay current on social media trends, platform updates, and best practices
Help maintain brand consistency across all social media communications

Internal & External Event Support

Assist in the planning, coordination, and execution of company events
Other duties as assigned

Qualifications

Required

Bachelor’s degree in Marketing, Communications, Digital Media, or related field
5+ years of experience in digital marketing with a strong emphasis on website and intranet management and digital content strategy
Demonstrated expertise in:

Website CMS platforms (WordPress or similar)
UX/UI best practices and website optimization
SEO/SEM strategy and implementation

Proven experience leveraging analytics to improve website and campaign performance
Strong content creation skills (Adobe Creative Suite, video editing, photography)
Excellent project management and communication skills

Preferred

Experience managing or optimizing corporate intranet platforms (SharePoint or similar)
Experience leading website redesigns or digital transformation initiatives

Key Competencies

Strategic thinker with strong execution skills across digital channels
Deep understanding of modern website strategy and user experience
Creative storyteller with an eye for engaging visual and interactive content
Data-driven decision maker with strong analytical capabilities
Ability to translate complex information into compelling digital narratives
Passion for enhancing both external brand presence and internal employee experience

Working Conditions:

The Senior Digital Media Specialist work is primarily performed indoors at Brinkmann’s corporate office
This role requires regular office hours
Light physical effort is required, including the handling of objects up to 10 pounds and some
Standing, walking, sitting, talking and/or hearing

At Brinkmann Constructors, our passion for people means investing in their financial, mental, and physical well-being. Which is why we strive to provide our employee owners with comprehensive and cost-effective options that reflect Brinkmann’s commitment to health and wellness.

WE BUILD YOUR FINANCIAL FUTURE

100% employee ownership (ESOP)
annual bonus program
company-contributed 401K
competitive salary with annual merit increase

WE BUILD YOUR CAREER

continuing education reimbursement
performance tools for added clarity of expectations and responsibilities
annual performance reviews
dedicated ambassador for assimilation into Brinkmann culture

WE BUILD YOUR HEALTH AND WELLNESS

comprehensive medical, dental, and vision plans with HSA
paid parental leave
work-life balance
seven paid holidays plus three floating holidays to celebrate what holidays are important to you
paid birthday off
family-oriented work environment
service awards with paid sabbaticals and milestone bonuses
a positive and collaborative work environment
healthy lifestyle rewards

WE BUILD COMMUNITY

community involvement
team building events
local volunteer opportunities
non-profit support and fundraising

No agency submissions will be accepted.

#LI-RL1

Apply Now

Overview

Responsibilities

Qualifications

Job Seeker Tools

Employer Tools

Browse

Stay Connected