Overview
We are seeking a dynamic and results-driven Google & Meta Media Buyer to lead the planning, execution, and optimization of paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and other digital platforms. This role offers an exciting opportunity to leverage your expertise in performance marketing, media buying, and analytics to drive impactful results for diverse brands. The ideal candidate will be passionate about digital marketing, thrive in a fast-paced environment, and possess a strong understanding of media performance analytics and budget management. Join us to craft innovative campaigns that elevate brand presence and maximize ROI through data-driven decision making.
Duties
- Develop comprehensive media buying strategies for Google Ads, Meta platforms, Bing Ads, Twitter Ads, and other paid social channels aligned with campaign goals.
- Manage daily campaign setup, targeting, bidding strategies, ad copywriting, and creative testing to optimize performance.
- Conduct detailed keyword research and audience segmentation to enhance targeting precision and improve conversion rates.
- Monitor campaign performance using tools like Google Analytics, Google Tag Manager, and SEMrush; analyze data to identify trends and opportunities for optimization.
- Allocate and manage marketing campaign budgets effectively across multiple platforms while ensuring cost efficiency and maximum ROI.
- Prepare detailed web analytics reporting and media performance analytics reports; present insights to stakeholders for strategic decision making.
- Implement conversion tracking setup, A/B testing procedures, and landing page optimization techniques to boost campaign effectiveness.
Requirements
- Proven experience managing paid search marketing campaigns using Google Ads (formerly AdWords), Microsoft Ads (formerly Bing Ads), Facebook Advertising, and Twitter Ads.
- Strong knowledge of performance marketing principles including PPC (pay-per-click) campaign management, media planning, media buying, and budgeting.
- Proficiency with SEO tools, web analytics platforms such as Google Analytics, Google Tag Manager, and experience with web analytics reporting.
- Ability to perform keyword research using industry-standard tools; familiarity with SEO fundamentals is a plus.
- Skilled in managing large marketing budgets in a search marketing role with a focus on ROI optimization.
- Excellent analytical skills with the ability to interpret data from multiple sources including spreadsheets with pivot tables for decision making.
- Knowledge of digital marketing best practices including conversion optimization, SEM strategies, social media management, and affiliate marketing techniques.
- Strong organizational skills with experience in managing multiple campaigns simultaneously in a fast-paced environment.
Join us as a Google & Meta Media Buyer to harness your expertise in digital advertising! Be part of a vibrant team dedicated to delivering innovative marketing solutions that make an impact, where your skills will directly influence brand growth through strategic media buying and analytics mastery!
Pay: From $70,000.00 per year
Benefits:
- 401(k) 4% Match
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
