Position Overview
The Marketing Coordinator manages and executes marketing and administrative initiatives across client accounts, digital campaigns, and internal projects. This role coordinates social media management, influencer outreach and communications, content development, email marketing, website updates, and brand partnerships while ensuring projects move forward efficiently within the team. The ideal candidate is proactive, forward-thinking, and able to take initiative, anticipate next steps, and drive projects forward with minimal supervision or guidance.
Essential Job Functions
- Manage and execute social media marketing initiatives, including content creation, scheduling, publishing, engagement, and content calendar management.
- Develop and publish marketing content, including website copy, newsletters, social media content, product descriptions, and reviews while maintaining brand consistency.
- Lead and facilitate productive meetings with internal teams, clients, and external partners, driving clear agendas, decision-making, and next steps to ensure efficient execution of marketing initiatives.
- Manage website updates, product uploads, and digital content to ensure accuracy and alignment with brand standards.
- Coordinate influencer, media, PR, and brand partnership initiatives, including outreach, relationship management, and campaign execution.
- Provide administrative and project support, including sample coordination, line sheet management, reporting, marketing calendars, and workflow organization.
- Monitor marketing performance, customer feedback, and analytics; prepare reports and recommend improvements to support business objectives.
- Collaborate with internal and external partners to support campaigns, promotions, events, and product launches.
- Take initiative to identify opportunities, anticipate project needs, and drive projects forward with minimal supervision, including occasional travel and event support as needed.
Responsibilities
- Manage social media for company’s brand and client accounts, including content planning, creation, filming, editing, scheduling, publishing, engagement, and content calendar management.
- Develop and publish marketing content, including website copy, newsletters, social media content, product descriptions, promotions, and product reviews weekly, while maintaining a consistent brand voice.
- Manage website updates, product uploads, line sheets, sample coordination, data entry, decks, and other administrative functions to support organized workflows and business operations.
- Coordinate influencer, affiliate, and PR initiatives, including outreach, briefs, proposals, agreements, mailers, payment tracking, editor follow-ups, campaign execution, and ongoing media communications.
Required Skills and Experience
- Experience in social media, influencer marketing, digital marketing, or business administration
- Experience managing social media channels, including content planning, scheduling, analytics, and basic photo/video editing
- Strong copywriting skills across web, email, newsletters, social media, and product content
- Experience coordinating influencer partnerships, including outreach, briefs, communications, proposals, tracking, and reporting
- Familiarity with Shopify, Klaviyo, content management systems, and social media management tools
- Experience creating and scheduling newsletters, social media assets, and product reviews
- Knowledge of PR processes and media outreach follow-up
- Strong organizational, project management, and time-management skills with the ability to manage multiple priorities and deadlines
- Proficiency in Google Workspace and Microsoft Office
- Excellent written and verbal communication skills with strong attention to detail
- Passion for consumer brands, culture, and emerging trends
- Proactive, adaptable, collaborative, and highly accountable with a strong sense of ownership, leadership skills
- Strong analytical skills with the ability to interpret performance data and provide recommendations
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Exceptional organizational skills and attention to detail
- Comfortable providing direction, feedback, and mentorship to junior team members
Pay: $22.00 - $27.00 per hour
Benefits:
- Employee discount
- Health insurance
Work Location: In person
