Responsibilities/Qualifications:
Parallel Management is looking for a Regional Director of Marketing for our senior living facilities. This position plays a key role in providing marketing support for our community leadership teams. Experience marketing at a senior living facility is a requirement.
Essential Duties and Responsibilities:
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Explain senior living services to vendors, nursing agencies and potential clients
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Knowledge of creating and driving sales culture at the communities with positive influence and attitude
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Develop business development plan and assist the team in developing integral referral relationships in the communities
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Review intakes
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Follow up with referral sources.
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Keep detailed records of all contacts
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Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs and community outreach
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Knowledge of the competitors in the markets and understanding points of difference of our communities
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Plan and develop company marketing and communication materials.
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Anticipate potential negative and positive impacts on the business and adapt strategies accordingly
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Intimate demographic knowledge of the market area.
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Have a dependable vehicle
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Self-motivated
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Strong knowledge of social media
Qualifications and Skills
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4 or more years of marketing in Health Care industry
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2 or more years managing HFA/AFC licensed communities
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Strong organizational skills
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Experience with Yardi preferred
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Local travel and minimal overnights
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Strong computer skills
Benefits
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Medical, dental, vision and prescription insurance
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Paid Time off
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Short term disability
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Life Insurance
