Job Overview
We are seeking an energetic and visionary Marketing Director to lead our marketing team and drive innovative strategies that elevate our brand presence across digital and traditional channels. In this pivotal role, you will craft compelling marketing campaigns, harness cutting-edge tools, and analyze performance metrics to ensure maximum engagement and growth. Your leadership will inspire creativity, foster collaboration, and deliver measurable results that align with our ambitious business goals. This is an exciting opportunity for a passionate marketing professional eager to make a significant impact in a fast-paced environment.
Duties
- Develop and execute comprehensive marketing strategies that enhance brand visibility and market share across multiple platforms.
- Oversee the creation and management of digital content, including website updates, blog posts, social media campaigns, and email marketing initiatives using content management systems like WordPress.
- Utilize SEO tools and perform keyword research to optimize website content, improve search engine rankings, and increase organic traffic through effective SEO practices.
- Manage paid advertising campaigns across Google Ads (formerly Google AdWords), Facebook Advertising, and other digital channels to maximize ROI through conversion optimization techniques.
- Lead analytics efforts by monitoring Google Analytics and other performance marketing tools to assess campaign effectiveness, identify trends, and inform strategic decisions.
- Collaborate with creative teams to produce visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator) and ensure consistent branding across all channels.
- Implement marketing automation platforms to streamline campaigns, nurture leads, and enhance customer engagement in B2B or B2C contexts.
- Coordinate social media management efforts across platforms like Facebook, LinkedIn, Twitter, and Instagram to foster community engagement and brand loyalty.
- Drive e-commerce growth by optimizing product listings, improving user experience with HTML/CSS adjustments, and leveraging SEM strategies for increased online sales.
- Conduct performance marketing initiatives by analyzing data trends with SQL or JavaScript integrations to refine targeting strategies.
- Lead keyword research efforts to identify high-impact opportunities for organic search growth while managing content creation for diverse audiences.
Qualifications
- Proven experience in digital marketing leadership roles with a strong understanding of SEO tools, SEM campaigns, Google Ads, Google Analytics, and marketing automation platforms.
- Proficiency in content creation including copywriting, graphic design (Adobe Photoshop), HTML/CSS coding skills, and familiarity with content management systems such as WordPress.
- Demonstrated ability to manage social media marketing strategies effectively across multiple channels including Facebook Advertising and social media management tools.
- Strong analytical skills with experience in performance marketing metrics, conversion optimization techniques, and data-driven decision-making using SQL or similar tools.
- Knowledge of e-commerce platforms and online sales strategies coupled with experience in B2B or B2C marketing environments.
- Excellent leadership skills with the ability to inspire teams, coordinate cross-functional projects, and communicate strategic insights clearly.
- Bachelor’s degree in Marketing, Business Administration or related field; advanced certifications in digital marketing or related disciplines are a plus.
Join us as we innovate the future of digital marketing! Bring your expertise in analytics, creativity in content creation, user of SEO tools, and passion for performance-driven campaigns to lead our brand into new heights of success!
Pay: From $60,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Relocation assistance
- Vision insurance
Experience:
- Casino Marketing: 1 year (Preferred)
Work Location: In person
